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Ad Ops Specialist

At Digital Turbine, we make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers — intelligently connecting people in more ways, across more devices. We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge awareness, acquisition, and monetization. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem.


Digital Turbine is looking for an Ad Ops Specialist to work on our Performance team. The perfect candidate is a team player who's hungry to learn and grow their skill sets as well as pick up new ones on the fly.


Note this role will be based in San Mateo, CA and eligible candidates must reside in the region as we are a hybrid office environment requiring an in-office presence of 3 days/week.


Responsibilities Include, but not limited to:
  • Managing campaigns daily by evaluating data to determine progress against the client’s KPIs. This includes communicating campaign updates and helping to set expectations with the client
  • Lead traffic and monitoring for all UA campaigns 
  • Evaluating campaign performance to effectively make optimizations and delivery adjustments to improve performance
  • Provide campaign updates to the Account Management team to ensure progress against client KPIs are clear 
  • Manage campaign pacing, adhering to margin expectations, and performance overall
  • Coordinate cross-functional teams working with Account Management, Analytics, and Tech Teams to ensure optimal campaign performance and execution 
  • Understanding backend and troubleshooting of clients on a technical level
  • Working with Product and R&D to roll out new features, identify issues 


Requirements:
  • BA/BS required (Business, Economics, Analytics, and Marketing preferred)
  • Min 2 years experience 
  • Background in analytics and/or mobile advertising preferred but not required
  • Strong interest in mobile advertising and monetization ecosystem
  • Passion for mobile technology, iOS and Android apps, gaming, advertising
  • Superior organizational skills, ability to multitask, and ability to manage multiple competing priorities. 
  • Self starter
  • Positive attitude, energetic, with sense of humor
  • Previous ad tech experience is a plus!


About Digital Turbine:


Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers and publishers. Our end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization — connecting our partners to more consumers, in more ways, across more devices.


The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities around the world, serving top agency, app developer, and advertising markets. 


We are honored to have achieved numerous awards as an employer of choice, around the world, including: BuiltIn's Best Places to Work Awards in 2022, 2023 and 2024, DUNS 100 Best Places to Work in Tech for 2023 and 2024, and BDICode's 100 Best Companies to Work in 2024.


Digital Turbine is an equal opportunity employer committed to exemplifying diversity and inclusion around the world. We welcome people of different backgrounds, experiences, abilities, and perspectives. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building and continuously fostering this culture within our teams makes us better collaborators, partners, and innovators.


To view our Global Recruitment Privacy Notice, please click here.


Notice to External Staffing Agencies, Placement Services, and Professional Recruiters ("Agencies"):


Digital Turbine will not pay fees for any hires resulting from unsolicited resumes. To protect all parties involved, we only accept resumes submitted directly by candidates. Any unsolicited resumes sent to Digital Turbine, its affiliates, subsidiaries, or employees, through any method (mail, email, etc.), will be considered the property of Digital Turbine and free of any associated fees.


Agencies must obtain prior written approval from Digital Turbine's Talent Acquisition team before submitting any candidate resumes. Resumes may only be submitted in connection with a valid, fully executed contract for services and in response to a specific statement of work. Without such an agreement in place, Digital Turbine will not be responsible for any fees related to submitted candidates.


Agency agreements are only valid if they are in writing and signed by a Digital Turbine officer or an authorized designee. No other Digital Turbine employee has the authority to bind the company to any agreement regarding candidate placement by agencies. Digital Turbine specifically rejects any liability under agreements accepted by negative consent, candidate negotiation, performance, or any means not explicitly outlined above.


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CEO of Digital Turbine
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Bill Stone
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Ad Ops Specialist, Digital Turbine

At Digital Turbine, we're on a mission to redefine mobile advertising, making it meaningful and rewarding for everyone—from users to app publishers and advertisers. As an Ad Ops Specialist on our Performance team based in beautiful San Mateo, CA, you'll play a pivotal role in this journey. Imagine yourself diving into daily campaign management, where your keen analytical skills will help evaluate data against client KPIs, shaping the success of various advertising campaigns. You’ll communicate updates, set expectations with clients, and lead the charge on user acquisition campaigns. Optimizing performance by adjusting delivery strategies will be a core part of your responsibilities. You won’t be alone; collaborating with cross-functional teams—including Account Management and Analytics—will ensure smooth execution and optimal results. A genuine passion for mobile technology and advertising will shine through as you troubleshoot technical issues and roll out new features in partnership with our Product and R&D teams. If you’re a self-starter with a positive attitude and a sense of humor, and you're eager to grow your skills in a fast-paced environment, we want you on our team at Digital Turbine!

Frequently Asked Questions (FAQs) for Ad Ops Specialist Role at Digital Turbine
What responsibilities does an Ad Ops Specialist have at Digital Turbine?

As an Ad Ops Specialist at Digital Turbine, you’ll have a range of responsibilities including managing daily campaign evaluations against client KPIs, leading traffic for user acquisition campaigns, optimizing performance, and coordinating with cross-functional teams to ensure the success of campaigns.

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What qualifications are needed for the Ad Ops Specialist role at Digital Turbine?

To become an Ad Ops Specialist at Digital Turbine, candidates should possess a BA/BS degree, ideally in Business, Economics, Analytics, or Marketing, along with at least 2 years of experience. A background in analytics or mobile advertising is preferred but not strictly required.

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Is remote work an option for the Ad Ops Specialist position at Digital Turbine?

The Ad Ops Specialist role at Digital Turbine is a hybrid position, requiring an in-office presence three days a week. Candidates must reside in the San Mateo, CA area to be eligible.

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What is the company culture like at Digital Turbine for an Ad Ops Specialist?

Digital Turbine fosters a positive, energetic culture, valuing diversity and inclusion. As an Ad Ops Specialist, you’ll feel encouraged to grow, collaborate, and contribute to a supportive environment that champions creativity and innovation across teams.

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What skills are important for an Ad Ops Specialist at Digital Turbine?

Key skills for success as an Ad Ops Specialist at Digital Turbine include strong analytical capabilities, organizational skills, multitasking ability, and a proactive approach to problem-solving, along with a passion for mobile technology and advertising.

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How does Digital Turbine support professional development for an Ad Ops Specialist?

Digital Turbine is committed to the growth of its employees. As an Ad Ops Specialist, you'll be provided with opportunities to learn new technologies, enhance your skills, and collaborate with experienced cross-functional teams to develop throughout your career.

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What makes Digital Turbine a great place to work as an Ad Ops Specialist?

Digital Turbine has consistently been recognized as one of the best places to work, thanks to its innovative approach, commitment to diversity, and a strong emphasis on employee well-being. The environment for an Ad Ops Specialist supports collaboration and growth, making it a rewarding place to advance your career.

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Common Interview Questions for Ad Ops Specialist
Can you explain your experience with campaign management as an Ad Ops Specialist?

In answering this question, highlight specific campaigns you've managed, the tools you used, how you measured success, and any optimizations you implemented to achieve client objectives.

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How do you approach data analysis in your role as an Ad Ops Specialist?

Discuss your methods for analyzing data, the key metrics you focus on, and how your insights have led to improved campaign performance. Use examples to illustrate your analytical thinking.

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What strategies do you use to optimize ad campaigns?

Outline the strategies you've employed in past roles. Focus on A/B testing, audience segmentation, and adjustments based on real-time data to improve overall campaign effectiveness.

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How do you handle conflicts or challenges when coordinating with cross-functional teams?

Discuss your communication strategies, how you foster collaboration, and provide examples of challenges you've successfully navigated, demonstrating your teamwork skills.

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Describe a time when you made a significant improvement in campaign performance.

Be ready to share a compelling story focusing on the situation, the actions you took to improve performance, and the results you achieved, showcasing your problem-solving capabilities.

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What tools or platforms have you used for campaign tracking and analytics?

Mention specific tools you're familiar with (e.g., Google Analytics, Ad Manager) and describe how you've utilized them to enhance your campaign management.

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How do you prioritize multiple campaigns with competing deadlines?

Explain your time management techniques, such as creating a prioritized task list, using project management tools, and your methods for ensuring timely delivery of all campaigns.

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What do you find most exciting about working in mobile advertising?

Share your passion for the mobile ecosystem, discussing trends that excite you, and how you keep up to date with the latest innovations in mobile technology and advertising.

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How would you educate a client about the analytics and KPIs associated with their ad campaign?

Discuss your approach to client communication, including simplifying complex data into understandable insights, and ensuring clients feel confident in the results of their campaigns.

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What role does humor play in your work as an Ad Ops Specialist?

Share your perspective on how maintaining a positive and humorous attitude contributes to team dynamics and client relationships, making your work environment more enjoyable and productive.

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The leading independent mobile growth platform — leveling up the landscape for advertisers, publishers, carriers and OEMs.

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Full-time, hybrid
DATE POSTED
November 27, 2024

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