Brand Designer

What we're up to

Kalshi is the first and only federally regulated exchange where people can trade on any event. Think like the NYSE, but instead of trading stocks, you trade on the events you know and care about. Kalshi has more than 500 markets across politics, economics, financials, weather, tech, AI, culture and more.

After three years of regulatory struggle, Kalshi's historic regulatory approval from the CFTC has allowed it to launch a new asset class: event contracts. Event contracts, the fastest-growing asset class today, are elegant financial instruments structured as simple yes/no questions about the future. 

Kalshi's vision is to build the next-generation financial ecosystem for trading what we believe will be the largest asset class of all. Kalshi's vision is bold. We're on a long journey in uncharted territories. We are looking for passionate and outlier members excited to embark on this voyage toward building the financial system's next inflection point.

Role Roadmap

Kalshi will be executing dozens of high-stakes campaigns in the coming months. As a Brand Designer, you will be crafting and evolving our brand's visual identity. You will play a crucial role in shaping how millions of people experience and recognize the Kalshi brand. These projects will span in-product branding elements, OOH, television, digital media, social platforms, and beyond. Your ability to create cohesive brand visuals and tell stories through design will be key to our success. We are looking for someone who is highly focused on execution and help craft a cohesive brand and can produce high-quality brand assets that build awareness, trust, and engagement.

Your responsibilities will include:

• Brand Identity Development: Design and evolve Kalshi’s brand identity across all touchpoints, ensuring every visual asset aligns with our brand guidelines and core values.
• Creative Direction: Lead and execute design for multi-channel campaigns, including digital, social media, print, OOH, and internal branding.
• Brand Consistency: Ensure consistency in tone, style, and visual identity across all brand assets, working to make Kalshi’s brand recognizable and influential.
• Collaboration: Work closely with marketing, product, and content teams to ensure that all design work supports broader business goals and strengthens Kalshi’s market presence.
• Innovation and Experimentation: Continuously explore and implement new ideas for evolving the brand's look and feel. Be prepared to iterate based on performance data and feedback to enhance the effectiveness of our visual communication.
• Digital & Social Media: Develop compelling digital content and creative assets tailored to each platform to increase shareability, engagement, and brand visibility.

Who You Are You are a brand-focused designer with a passion for crafting compelling visual identities. You have a sharp eye for design and understand how strong branding can influence perceptions and drive engagement on a fintech platform.

Some other basic requirements:

• 3+ years of experience in brand design, with a portfolio demonstrating a range of successful projects.
• Proven experience in leading and executing brand campaigns.
• Expertise in Figma, Adobe Creative Suite, and other relevant design tools.
• Strong ability to work independently, prioritize tasks, and manage tight deadlines.
• Creative, innovative, and willing to take risks to build a distinctive brand presence.
• High attention to detail and a commitment to maintaining brand integrity.

NYC Pay Transparency Disclosure:

Salary Range: $100,000 to $200,000 annually plus equity and benefits.

This salary range is based on the current available market data and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but a broad range of experience is represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to discuss further.

Our Culture

We are a group of people who work hard and get stuff done. Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big and climb the steeper mountain. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of an improved financial ecosystem and our mission of bringing more truth to the world through the power of markets. 

Kalshians are, by far, Kalshi's largest asset: we pick our teammates carefully, but once we pick our teammates, we trust them deeply.