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Visual Merchandiser

Job Description

About the Role
As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.

A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (In-direct)
  • Representing yourself and the H&M Brand positively during customer interactions (Direct)
  • Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager
  • Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards
  • Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams
  • Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities in collaboration with Store Management team
  • Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management team
  • Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store team

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers etc.
  • Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer’s needs and enhance our shopping experience in store

Team & Development

  • Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception
  • Coach and develop the Store team´s visual and commercial skills to secure high quality of product & commercial presentation according to guidelines
  • Support & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement
  • Develop and coach talents and provide onboarding training to new colleagues
  • Organize, provide, and carry out the visual & commercial upskilling for you and your colleagues
  • Complete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals
  • Support Sales Market and Area teams with expansion (store projects) needs

Visual & Commercial Execution

  • Execute the visual & commercial curation & styling for the store based on commercial calendar, allocation, store activation plan and fashion trends according to mood boards and direction from the visual & commercial guidelines
  • Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelines
  • Secure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experience
  • Provide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placement
  • Secure a strong balance and the maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements
  • In collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the store
  • Maintain and care for all display forms and interior material (fixtures & fittings) with sustainability in mind
  • In collaboration with Area Visual Manager ensure your store navigation is maintained and kept up to date according to latest guidelines and store layout
  • Ensure your store has enough quantities of sale and other activity including POS material according to local routines
  • Keep sales floor and back of house clean, organized, and safe according to local security guidelines

Qualifications

Who You Are

  • For you to be a successful Visual Merchandiser, you must be curious and creative; always looking for inspiration, proactive, solution focused, flexible, with effective communication skills to achieve results cross functionally.
  • We look for individuals with fashion interests and leadership skills who can apply their visual and commercial experience working in a dynamic environment to the role.
  • Experience with being solution focused to improve product presentation and commercial execution in store
  • Good knowledge of visual, commercial, and operational best practises, routines, and tools
  • Know how to manage, follow-up and act on selling equation and weekly sales reports

Why You’ll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you’re encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Compensation: expected base salary range is $15.51-$17.45 hourly**
EEOC Code: SLS
Pay Status: Non-Exempt, Hourly

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. 

We offer: 25% Staff Discount - Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program - Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Inclusion & Diversity: 

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.  

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. 

Company Description: 

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here

Average salary estimate

$34279.5 / YEARLY (est.)
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$32200K
$36359K

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What You Should Know About Visual Merchandiser, H&M Group

Are you a creative individual with a passion for fashion? H&M is looking for a Visual Merchandiser to join our dynamic team in Overland Park, KS! In this role, you’ll get to bring your flair for style to life by curating and executing eye-catching displays that inspire our customers. You'll play a key part in enhancing their shopping experience by adhering to our visual and commercial guidelines. Expect your day-to-day to be anything but boring! You’ll collaborate with our Store Management and Area Visual Manager to plan and organize your tasks based on store activation plans, while also staying ahead of the curve by keeping up with the ever-changing fashion trends. Your keen eye for detail will shine as you maintain our store's visual standards, ensuring that our displays not only captivate but also contribute to sales. Beyond visuals, you’ll also coach and develop your team, sharing your knowledge of fashion and best practices. We're a values-driven company, and we believe in supporting our employees’ overall wellbeing, which is why we offer competitive benefits, including a staff discount across all H&M Group brands. If you’re ready to make a mark in the fashion retail world and inspire those around you, we can’t wait to welcome you to H&M!

Frequently Asked Questions (FAQs) for Visual Merchandiser Role at H&M Group
What is the role of a Visual Merchandiser at H&M?

As a Visual Merchandiser at H&M, your primary role involves enhancing the customer experience through visual and commercial curation. This entails creating engaging displays, collaborating with management on store strategies, and coaching your team on best practices in fashion presentation. By utilizing your creativity and fashion knowledge, you’ll ensure that our stores are not only visually appealing but also drive sales effectively.

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What skills are needed to be a successful Visual Merchandiser at H&M?

To thrive as a Visual Merchandiser at H&M, you should possess a strong sense of creativity and a keen awareness of current fashion trends. Leadership and effective communication skills are vital for coaching your team. Additionally, having a solid understanding of visual merchandising principles and operational best practices will enable you to create compelling store environments that resonate with our customers.

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How does H&M support the development of Visual Merchandisers?

H&M is committed to the growth and development of its employees, including Visual Merchandisers. We offer comprehensive training programs focused on visual and commercial skills, as well as opportunities for personal and professional growth. You'll have access to resources that help you stay ahead in the fast-changing fashion landscape and develop your career within the company.

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What is the expected salary range for a Visual Merchandiser at H&M?

The expected base salary range for a Visual Merchandiser at H&M is between $15.51 and $17.45 hourly. However, this range may vary based on individual qualifications and experience. H&M is dedicated to providing competitive compensation that reflects the value you bring to our team.

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What are the responsibilities of a Visual Merchandiser at H&M?

The responsibilities of a Visual Merchandiser at H&M include executing visual displays in alignment with brand standards, coaching the store team on visual merchandising best practices, staying updated on fashion trends, and analyzing sales reports to identify visual opportunities. Your role is pivotal in creating an inspiring shopping experience that connects with our customers.

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What is the work environment like for a Visual Merchandiser at H&M?

Working as a Visual Merchandiser at H&M means being part of a positive and vibrant work environment. Each day is different, filled with opportunities to showcase creativity, collaborate with teammates, and engage directly with customers. H&M values inclusivity and diversity, ensuring that all team members feel welcomed and empowered.

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How does fashion knowledge influence a Visual Merchandiser's work at H&M?

Fashion knowledge is crucial for a Visual Merchandiser at H&M as it informs the decisions behind store displays and presentations. Staying updated on the latest trends and understanding customer preferences allows for the development of engaging visual strategies that not only appeal aesthetically but also drive sales, enhancing the overall shopping experience.

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Common Interview Questions for Visual Merchandiser
Can you describe a successful visual merchandising project you've led?

In answering this question, highlight a specific visual merchandising project where you defined objectives, created a plan, and successfully executed it. Discuss how you measured success through customer feedback or sales data, showcasing your creativity and strategic thinking in alignment with brand guidelines.

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How do you stay updated on current fashion trends?

As a Visual Merchandiser, staying current is vital. Discuss your methods, such as following fashion publications, attending trade shows, and engaging with social media influencers, to emphasize your proactive approach to trend awareness and how that informs your merchandising strategies.

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How would you handle a disagreement with a team member about a visual display?

When faced with conflicts, emphasize the importance of communication and collaboration. Share an example of a disagreement, your approach to resolving it diplomatically, and how you focused on reaching a solution that upheld the brand's standards while considering both perspectives.

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What strategies do you use to assess and improve sales through visual merchandising?

Illustrate your analytical skills by discussing specific metrics you track, like KPIs from sales reports, and how you've implemented changes in display organization or product placement based on these insights. Focus on collaborative efforts with management to drive sales improvements.

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What visual merchandising tools and software are you familiar with?

Detail your proficiency with tools used in visual merchandising, such as design software or inventory systems. If applicable, mention any experience with specific software H&M uses, showing your readiness to adapt and integrate into their system efficiently.

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Can you explain how to create effective visual themes for product launches?

Share your approach to developing themes for product launches, from brainstorming ideas that align with current trends to crafting product placements that create a cohesive narrative. Highlight your collaborative efforts with marketing and the store team to enhance the overall launch experience.

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How do you manage time effectively in a busy retail environment?

Emphasize your organizational skills by describing your techniques for prioritizing tasks, planning workload weekly, and collaborating with your team to ensure all objectives are met in a timely manner. Share any tools or methods you utilize to stay organized.

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Describe your experience with training and developing team members in visual merchandising.

Discuss your past experiences in training fellow team members. Elaborate on how you facilitate workshops, one-on-one coaching sessions, or group trainings that promote understanding and execution of visual merchandising standards and techniques.

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What role does customer feedback play in your visual merchandising decisions?

Show how customer feedback informs your strategies, whether through observations during sales, direct conversations, or data analysis. Illustrate how you've adapted displays to better meet customer needs and preferences, ultimately increasing satisfaction and sales.

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How do you ensure compliance with H&M's visual merchandising guidelines?

Understanding and maintaining compliance with H&M's visual standards are critical. Discuss your familiarity with these guidelines and how you incorporate them into everyday practices, including conducting regular checks and collaborating with team members to align all displays with brand expectations.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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Full-time, on-site
DATE POSTED
November 26, 2024

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