Sales Development Representative (SDR) - Hybrid out of Washington D.C.

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to the “next big things”. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and we’re also part of Informa Plc, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients.

We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices.

Visit informatechtarget.com and follow us on LinkedIn.

Job Title: Sales Development Representative
Location: Washington, D.C. (Hybrid)
Start Date: April 2025
Salary: Up to $70,000 (Base + Commission)
Job Listing Expires: April 7, 2025

About Informa TechTarget

Informa TechTarget, a leader in targeted IT purchase intent-driven marketing and sales services, is seeking motivated and ambitious recent college graduates to join our expanding Sales organization. As one of the Top 50 "Best Places to Work in Massachusetts" (Boston Business Journal), Top 100 Places to Work in Massachusetts (Boston Globe), and one of the Top 100 Mid-sized Companies (Forbes), we are committed to your growth and success.

Our comprehensive training program will equip you with the skills to excel as a Sales Development Representative, offering direct exposure to management and the fastest-growing part of our business. At Informa TechTarget, strong performance is recognized and rewarded, providing opportunities for rapid career advancement.

Position Overview

As a Sales Development Representative (SDR) at Informa TechTarget, you will play a crucial role in driving growth by sourcing meetings that lead to marketing programs in collaboration with some of the world’s largest brands. You'll be the first point of contact, introducing our content strategy and development expertise to both existing clients and potential prospects.

In this role, you'll help generate revenue by developing new opportunities through phone, email, and social media outreach, supporting the Informa TechTarget Account Directors.

Essential Job Functions

• Lead Generation: Research, source, and secure leads to build a strong pipeline for Account Directors.
• Outbound Sales: Make outbound sales calls to prospects within your assigned territory.
• Team Collaboration: Actively participate in weekly meetings, celebrating achievements, exchanging insights, and tackling challenges as a team.
• Prospect Engagement: Utilize email and social media to engage target prospects with high-level value propositions.
• Sales Appointments: Generate qualified leads and schedule sales appointments.
• CRM Management: Track and update prospecting progress using Salesforce CRM.
• Continuous Learning: Expand your understanding of content marketing programs and how they unlock value for TechTarget clients by exploring innovative approaches and best practices.

Qualifications and Skills

• Self-Starter with a Growth Mindset: Proactively takes initiative, seeks continuous improvement, and views challenges as opportunities for personal and professional growth.
• Educational Background: A bachelor’s degree is required, with a preference for fields such as business, marketing, communications, or other relevant disciplines.
• Experience: 1-3 years of experience, ideal for early-career professionals or recent college graduates eager to build a successful career in B2B sales.
• Communication Skills: Exceptional written and verbal communication skills, capable of crafting persuasive messaging, presenting ideas clearly, and engaging clients effectively through email, phone, and in-person interactions.
• Work Ethic and Motivation: Strong commitment to long-term career development, particularly in the competitive and rewarding fields of content marketing and national advertising solutions. Highly motivated and dedicated to achieving personal success.
• High-Energy and Drive: A positive, driven attitude with the ability to make 50+ calls per day while maintaining enthusiasm and professionalism.
• Results-Driven: Thrives in a merit-based environment with a focus on performance, accountability, and earning potential based on individual success.
• Digital Proficiency: Proficiency in Microsoft Office and social media platforms (Excel, Word, PowerPoint, LinkedIn), with the ability to leverage these tools for prospecting and relationship building.
• Sales Performance: Demonstrated success in achieving and exceeding monthly goals, with a proven track record of consistently meeting or surpassing performance targets, particularly in securing advertising and content marketing partnerships.
• Sales-Oriented Problem Solver: Capable of identifying client needs and presenting tailored content marketing and advertising solutions that align with their business objectives.
• Time Management and Organization: Strong organizational skills, with the ability to manage multiple accounts, sales pipelines, and deadlines while maintaining attention to detail.

Role Overview

This position involves selling content marketing, branding, promotion, and advertising solutions to businesses nationwide. It's ideal for motivated individuals passionate about consultative sales and building long-term client relationships.

Why work at Informa 

Employee experience is very important to us at Informa TechTarget. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: We offer unlimited paid time off (PTO) to help you maintain a healthy work-life balance. In addition to your PTO, and you will receive 10 national holidays.
• Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount.
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
• Recognition for great work, with global awards and kudos programs.
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

See how Informa handles your personal data when you apply for a job here.

Informa TechTarget

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state, or local law.