Account Executive (Gaming and Entertainment)

An Account Executive at IGN Entertainment plays a crucial role in the sales team, focusing on media planning, creating campaigns, and collaborating cross-departmentally. This role involves building media plans, contributing to RFP responses, and providing robust marketing solutions for clients, all within the dynamic environment of gaming and entertainment.

To become an Account Executive at IGN Entertainment, you should have a bachelor’s degree or equivalent work experience, along with at least 2 years of digital media experience. Previous sales or agency exposure is preferred, along with excellent communication and relationship-building skills.

The work environment for an Account Executive at IGN Entertainment is vibrant and energetic, reflecting the fun spirit of gaming. This hybrid role involves working from the Los Angeles office at least 3 days a week, with opportunities to collaborate closely with a passionate team in a casual yet productive setting.

IGN Entertainment supports professional growth through training opportunities, mentorship from seasoned professionals, and resources that allow Account Executives to stay updated on industry trends. You'll also have the chance to actively participate in campaigns, gaining hands-on experience that enhances your skills.

Key responsibilities include sales planning, building media plans, participating in brainstorms for RFP submissions, communicating proposals to clients, and managing campaign execution. Additionally, you'll track the RFP pipeline and work cross-functionally with various departments to achieve revenue targets.

Account Executives at IGN Entertainment enjoy competitive salaries along with a robust benefits package, which includes medical, dental, and vision coverage, a 401k plan with company match, flexible time off, and wellness programs. IGN is committed to employee well-being and fostering a supportive workplace culture.

Essential skills include strong written and oral communication, the ability to analyze data, adept problem-solving, relationship-building prowess, and proficiency with tools like Microsoft Office and CRM platforms. Adaptability to a fast-paced digital landscape is also crucial for success in this role.

In responding to this question, draw on specific experiences in digital media, emphasizing campaigns you've worked on that involved multiple platforms. Highlight your ability to analyze media performance and how your skills will contribute to and propel the sales team towards achieving their goals.

Discuss methods you use to prioritize your work, such as creating task lists, utilizing project management tools, or collaborating with teammates to determine focus areas. Providing an example of a situation where you successfully managed tight deadlines can greatly support your answer.

Emphasize relationship-building and adaptability as essential qualities, especially considering the fast-paced nature of the gaming industry. Discuss the importance of understanding client needs and providing innovative solutions that align with market trends to engage audiences effectively.

When discussing an innovative campaign, detail your role within the project, the strategies used to create engagement, the target audience, and the metrics that indicated the campaign’s success. Showing your initiative and creativity can really set you apart.

Explain your approach to conflict resolution and maintaining professionalism. Share a strategy that involves active listening, open communication, and finding common ground to address issues while reinforcing your commitment to client satisfaction.

Mention resources like industry blogs, webinars, networking events, and social media platforms where industry leaders share insights. emphasize your enthusiasm for gaming, showing how personal interests drive your professional development in this field.

Discuss specific KPIs you monitor, such as engagement rates, conversion metrics, and ROI. Explain the tools you utilize, such as Google Analytics, and how you adapt campaigns based on data-driven insights to improve performance.

Outline your systematic process for RFP submissions, including research on client needs, collaboration with creative teams for compelling proposals, and ensuring timely delivery. Share a successful example of an RFP submission you've managed and its outcome.

Emphasize the importance of teamwork by discussing how you engage with various departments at IGN to create cohesive proposals and campaigns. Provide an example of how cross-functional collaboration has led to a successful outcome in your previous roles.

Express your genuine interest in IGN, highlighting its impactful presence in the gaming community and culture. Mention how the values and mission of IGN resonate with your professional goals and why you believe you would thrive within their team.