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Life Sciences Copywriter & Content Strategist

How you will help

We’re looking for a passionate and experienced Copywriter & Content Strategist to join our growing marketing team. This role will work closely with the Chief Operating Officer and Product Marketing Director to plan, develop, craft and implement the content strategy for HealthVerity. As the lead creator of content, this position works in collaboration with many departments including Marketing, Sales, Product and Research / Analytics.

 

What you will do

  • Serve as the written voice for our pharmaceutical manufacturer, government and payer facing clients. 
  • Produce high-quality articles, white papers, blogs, press releases, email marketing, case studies, presentation content and web copy
  • Serve as an exemplary writer, consistent with HealthVerity’s tone and mission. You write clean, concise, well-polished and provocative copy
  • Lead research to drive thought leadership that fuels white papers, webinars, press, awareness, and enhances the reputation of HealthVerity as a thought leader and information resource
  • Work closely with the Marketing team for collaborative content delivery across all digital channels - social, blog, email, paid and partners. 
  • Implement SEO best practices in web content to increase traffic to our website 
  • Manage the HealthVerity editorial calendar and written guidelines
  • Stay up-to-date with the latest industry trends, competitor’s positioning and customer challenges in order to build a more effective editorial calendar
  • Help assess the suitability of new social platforms if relevant
  • Collaborate with the Design team to produce video, graphics and collateral to accompany content. 

 

Required skills and experience

  • Healthcare / Life sciences industry experience required
  • Bachelor’s or Master’s in marketing, communications, journalism or related discipline
  • 5+  years of digital marketing and content marketing work in a collaborative B2B environment
  • Strong research, writing, editing and proofreading skills
  • Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of work
  • Ability to think strategically and creatively
  • Experience managing KPIs and tracking effectiveness of content distribution. 
  • Work closely with internal stakeholders to inform copy and make adjustments based on their input 
  • Confident, enthusiastic, energetic and self-motivated  ability to use initiative and willingness to work as part of a team
  • Experience with HubSpot and WordPress

 

Base salary for the role is commensurate with experience and can range between $70,000 - 110,000 + annual bonus opportunity.

 
 
Hiring Locations

We prioritize hiring team members from the Philadelphia area whenever possible, as our main office is located in Center City, Philadelphia, where we operate on a hybrid model with in-office work required two days a week. However, for certain roles, we’re also open to hiring from our hub locations, where we have groups of remote workers. Please note that, due to tax and labor regulations, we can only hire from specific states, but remote work is supported in the following key hubs and approved states:

Hub Locations:

  • Philadelphia, Pennsylvania
  • Boston, Massachusetts
  • New York City, New York
  • Baltimore, Maryland
  • Washington D.C.
  • Charlotte, North Carolina
  • Raleigh-Durham, North Carolina
  • Atlanta, Georgia
  • Chicago, Illinois
Approved States: CT, DE, FL, GA, IL, IN, MA, MD, MI, NC, NJ, NY, OH, PA, RI, TN and VA.
 
 
 
About HealthVerity
HealthVerity synchronizes transformational technologies with the nation’s largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.
 
 
 
Why you'll love working here
 
We are making a difference – Our technology is at the forefront of some of the biggest healthcare challenges in the world. 
We are one team – Our people define our culture and always will. We take time out to celebrate each other at the end of every week through company-wide shout outs, and acknowledge the value that each of us adds towards our greater mission. Come share all you have to offer.
We are learners – Every team member is continually learning, no matter if we've been in a role for one year or much longer. We are committed to learning and implementing what is best for our clients, partners, and each other.
 
 
 
Benefits & Perks
  • Compensation: competitive base salary & annual bonus opportunity (for non-commissioned roles)
  • Benefits: comprehensive benefits with coverage on Day 1, medical, dental, vision, 401k, stock options
  • Flexible location: our HQ is in Philadelphia. We offer both hybrid roles and those with quarterly travel.
  • Generous PTO: Take time off as needed, targeted at 4 weeks per year, including vacation, personal and sick time, plus paid parental leave.
  • Comprehensive and individualized onboarding: mentorship program, departmental talks, and a library of resources are available beginning day 1 for each new team member to minimize the stress of starting a new job
  • Professional development: biweekly 1:1s, hands-on leadership that is goal-and growth-oriented for each team member, and an annual budget to support professional development pursuits
 
 
 
HealthVerity is an equal opportunity employer devoted to inclusion in the workplace. We believe incorporating different ideas, perspectives and backgrounds make us stronger and encourages an environment where ageism, racism, sexism, ableism, homophobia, transphobia or any other form of discrimination are not tolerated. All qualified job applicants will be given consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. At HealthVerity, we’re working towards an innovative and connected future for healthcare data and believe the future is better together. We can only do that if everyone has a seat at the table. Read our Equity Inclusion and Diversity Statement.
 
If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to careers@healthverity.com
 
Remote opportunities are not available in all areas and require team members to work from a fixed location due to tax and labor law implications - specific questions about remote positions can be discussed during the interview process with your recruiter.
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What You Should Know About Life Sciences Copywriter & Content Strategist, HealthVerity

If you're excited about the intersection of healthcare and content creation, then the Life Sciences Copywriter & Content Strategist position at HealthVerity might just be your dream job! Based in vibrant Philadelphia, PA, this role is crucial as you'll be partnering closely with our Chief Operating Officer and Product Marketing Director to craft compelling and strategic content. You'll find yourself producing everything from insightful articles and white papers to engaging blogs and press releases. Your written voice will resonate with our pharmaceutical manufacturer, government, and payer clients, effectively communicating our mission at HealthVerity. We’re looking for someone who doesn’t just write but creates thought leadership that strengthens our reputation in the industry. You'll implement SEO best practices, manage our editorial calendar, and collaborate with various teams to ensure delivery of high-quality content across multiple channels. With a requirement of 5+ years of experience in digital and content marketing within the life sciences sector, you'll bring a strong sense of creativity and strategic thinking to the table. And let’s not forget about our supportive work environment where continuous learning is encouraged! If you're looking to make an impact while being a part of a company that values its people and is committed to synchronizing the science of healthcare, then we would love to hear from you!

Frequently Asked Questions (FAQs) for Life Sciences Copywriter & Content Strategist Role at HealthVerity
What does a Life Sciences Copywriter & Content Strategist at HealthVerity do?

As a Life Sciences Copywriter & Content Strategist at HealthVerity, you will craft high-quality content tailored to our pharmaceutical, government, and payer clients. Your role includes producing articles, white papers, blogs, and other marketing materials while adhering to our brand’s voice. You'll work closely with our marketing team and contribute to projects that enhance our thought leadership in healthcare.

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What qualifications are needed for the Life Sciences Copywriter & Content Strategist position at HealthVerity?

To qualify for the Life Sciences Copywriter & Content Strategist position at HealthVerity, candidates should have a Bachelor’s or Master’s degree in marketing, communications, journalism, or a related field. Additionally, 5+ years of experience in digital marketing and content creation within a B2B context in the life sciences industry is required.

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What skills make a successful Life Sciences Copywriter & Content Strategist at HealthVerity?

Success as a Life Sciences Copywriter & Content Strategist at HealthVerity requires strong writing, editing, and proofreading skills, along with strategic thinking and creativity. Familiarity with SEO best practices, research capabilities, and experience managing KPIs for content distribution are also crucial for excelling in this role.

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How does HealthVerity support the growth of its Life Sciences Copywriter & Content Strategist?

HealthVerity is dedicated to the continuous learning and development of its employees. As a Life Sciences Copywriter & Content Strategist, you will have access to a comprehensive onboarding program, regular 1:1s with leadership aimed at growth, and an annual budget to support your professional development pursuits.

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What type of content will I create as a Life Sciences Copywriter & Content Strategist at HealthVerity?

In the role of Life Sciences Copywriter & Content Strategist at HealthVerity, you will be responsible for creating a variety of content, including articles, white papers, blogs, press releases, email marketing campaigns, case studies, and web copy. Each piece of content is crafted to resonate with our healthcare audience while promoting our mission.

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Is remote work available for the Life Sciences Copywriter & Content Strategist role at HealthVerity?

HealthVerity operates on a hybrid model, allowing for some remote work; however, you will need to work from the Philadelphia office two days a week. Depending on the role and location, remote work may be possible for certain positions within specific approved states.

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What is the salary range for the Life Sciences Copywriter & Content Strategist at HealthVerity?

The base salary for the Life Sciences Copywriter & Content Strategist position at HealthVerity ranges from $70,000 to $110,000, based on experience. Additionally, there is an annual bonus opportunity that can enhance your overall compensation package.

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Common Interview Questions for Life Sciences Copywriter & Content Strategist
Can you describe a content strategy you developed in a previous role?

In answering this question, share a specific example of a content strategy you created, detailing the goals, the target audience, the types of content you prioritized, and how you measured success. Focus on the impact your strategy had on audience engagement and how it supported broader marketing initiatives.

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How do you ensure that your writing aligns with a company’s brand voice?

Discuss your approach to understanding and adhering to a company's brand voice. Mention the importance of reviewing existing content, studying brand guidelines, and possibly conducting interviews with stakeholders to capture the essence of the voice before you create new content.

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What role does SEO play in your content writing process?

Explain how you typically incorporate SEO into your writing process. This could include researching keywords, optimizing on-page elements like headings, meta descriptions, and internal linking, and ensuring content is structured for readability, all aimed at boosting search engine visibility.

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How do you prioritize tasks and deadlines when managing multiple content projects?

Share your strategy for prioritizing content projects. This might involve using tools for organization, setting clear deadlines, breaking projects into manageable parts, and communicating with team members to ensure alignment and timely delivery.

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Describe your experience with creating thought leadership content.

Illustrate your experience with thought leadership content by providing examples of articles, white papers, or webinars you've produced. Highlight how you conducted research, collaborated with experts, and measured the impact of this content on your company’s reputation.

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What is your process for researching and writing technical content?

Detail your research process, emphasizing the importance of understanding the subject matter, gathering insights from subject matter experts, and validating facts. Explain how you translate complex concepts into accessible language that resonates with your audience.

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How do you handle feedback from stakeholders on your content?

Discuss your approach to receiving and integrating feedback. Emphasize your openness to constructive criticism, how you engage stakeholders in discussions to clarify their input, and how you maintain the integrity of the content while making improvements.

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Can you provide an example of a time you adapted content for different audience segments?

Share a specific scenario where you tailored content for different audiences. Discuss how you identified the unique needs of each segment, the adjustments you made to the messaging or format, and the outcomes of those changes.

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How do you stay current with industry trends in healthcare and life sciences?

In your response, describe your strategies for keeping updated with industry trends. This could include following key publications, attending relevant webinars or conferences, and networking with industry professionals to gain insights that inform your content.

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What metrics do you use to measure the effectiveness of your content?

Explain the key performance indicators (KPIs) you track to assess content effectiveness, such as engagement rates, traffic analytics, lead generation, and conversion rates. Also, mention any tools or software you use for tracking and analyzing these metrics.

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To power a high-governance, privacy-compliant way to connect and exchange RWD across the broadest ecosystem, allowing top pharma, payers and government agencies to establish longitudinal patient journeys, while enabling their next-gen analytics an...

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BENEFITS & PERKS
Dental Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Performance Bonus
Family Medical Leave
Paid Holidays
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
November 28, 2024

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