Head of Creator & Affiliate Growth

Freebird is a fast-growing DTC brand disrupting the personal care space by reimagining how people shave. With a strong performance marketing engine and a loyal customer base, we’re now investing in the next major growth lever: a full-scale creator, affiliate, and community-led content program.

We’re hiring a proven operator to build and lead Freebird’s first-ever creator and affiliate growth program — modeled after the creator flywheel strategies used by brands like Comfrt, Gymshark, and Glossier.

You’ll be responsible for recruiting, training, and scaling a high-performing network of creators and affiliates who generate authentic video content, drive sales, reduce CAC, and fuel our paid media with high-performing UGC.

This is not a traditional influencer marketing role — this is a performance-driven growth engine built on systems, content velocity, and creator relationships.

What You’ll Be Responsible For

1. Creator Recruitment & Seeding
• Design the sourcing and seeding strategy to onboard hundreds/thousands of high-potential creators
• Leverage tools like TikTok Creator Marketplace, Automated Outreach softwares, and affiliate links
• Build a scalable outreach and referral process

2. Onboarding & Enablement
• Create a best-in-class creator onboarding system
• Host weekly calls, provide templates, and train creators on how to drive performance
• Build a clear playbook for content quality, hooks, and call-to-actions

3. Content Flywheel & Spark Ads
• Work with creators to produce a steady stream of organic UGC
• Identify top-performing videos to Spark and scale through paid
• Partner with the paid team to build a feedback loop between creator content and media spend

4. Affiliate Growth
• Own our TikTok Shop and affiliate commission infrastructure
• Manage payouts, performance tiers, and creator incentives
• Build a long-term flywheel of revenue-driving creators

5. Systems & Reporting
• Set up dashboards to track creator activity, content volume, attributed revenue, and Spark performance
• Report on key KPIs: content volume, CAC impact, creator ROI, and retention

Vision & Goals

This role is about building a new engine inside Freebird. Over time, we envision:
• A network of 500+ creators posting regularly
• A system that produces hundreds (eventually 1,000+) of videos per month
• Spark Ads powered by high-performing UGC that lowers CAC and boosts ROAS
• An organic content layer that drives brand, trust, and community

Requirements
• 5+ years of experience leading influencer, affiliate, or creator programs at scale — ideally at a high-growth DTC brand or performance-focused agency
• Proven ability to recruit, activate, and retain hundreds of creators or affiliates with measurable revenue impact
• Deep understanding of TikTok, UGC content strategy, and how to scale Spark Ads using high-performing creator content
• Hands-on experience with affiliate platforms, TikTok Shop, or creator marketplaces (e.g., Yuka.ai, Creator Marketplace, Refersion, Impact)
• Strong working knowledge of performance KPIs — CAC, ROAS, GMV, post rate, video view-through, etc.
• Comfortable building systems from scratch using Notion, Airtable, or CRM-style creator tracking tools
• Highly cross-functional: able to partner closely with paid media, growth, creative, and eCommerce teams
• Clear written and verbal communicator — especially when managing external creators or training them
• Bias for speed, iteration, and high output — this is a builder role, not a coordinator role

Benefits

Why Freebird?
• High-impact role: Build and own one of our most important new growth channels from the ground up.
• Fast-growing brand: Join a category leader trusted by over one million customers — and growing fast.
• Autonomy & ownership: Lead strategy, build systems, and move fast without red tape.
• Direct access: Work alongside senior leadership with the budget, buy-in, and freedom to execute.
• Big upside: Get rewarded for driving measurable results — with performance incentives and long-term growth opportunities.

Benefits
• Remote flexibility: Work from anywhere you perform best
• Premium medical coverage: Comprehensive health benefits to support you and your family
• Competitive pay & bonuses: Strong base salary plus performance-based bonuses
• 401(k) with match: Invest in your future with company-supported retirement savings
• Unlimited PTO: Take the time you need to stay sharp and energized
• Career growth: Opportunity to scale this channel — and your role — into senior leadership