SEO Specialist, Baidu

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are looking for a creative SEO analyst to drive SEO across our ecosystem of products and optimize the content on our platforms based on analytics and keyword research.

The SEO analyst will also be responsible for researching advertising and website layout trends that will generate more page traffic and obtain a high-ranking placement in the results page of search engines.

To be successful as an SEO analyst you must be willing to keep abreast of industry innovations and trends and with strong stakeholder management ability to work cross-functionality to encourage change and adoption of best practices for SEO.

A good SEO analyst values quality content as well as technical insight to optimize the website for search engines.

By generating more leads for the business you’ll open up new opportunities for driving growth.

• Work with development teams to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming across many languages
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum growth
• Track, report, and analyze website analytics and initiatives and campaigns
• Optimize copy and landing pages for search engine marketing
• Perform ongoing site audits, keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy

• 1-3 years of proven achievement with Global SEO with a large B2C audience
• Language ability - English business level or above, and Mandarin Business level or above to interface with Mandarin speaking tech teams is a strong plus
• Experience collaborating with cross-functional teams on strategy and execution
• Knowledge and interest in the blockchain/cryptocurrency industry is a strong plus
• In-depth experience with website analytics and data visualization tools (e.g, Google Analytics, Looker and Excel/Google Sheets)
• Experience with enterprise SEO tools, popular CMS
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and ASO

Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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