Product Marketing Manager, New Use Cases
About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies for our Consumer business at DoorDash.
About the Role
You’ll be joining the Going Out team, which is focused on building millions of in person connections between Merchants and Consumers by driving in store sales. We are building from the ground up, and this team has been working on the problem for less than a year, which means you’ll have a big opportunity to shape strategy and build with us. The success of Going Out is dependent on our ability to reach our customers, communicate the value & mechanics of the program, and match them to the right restaurants to bring them into the product.
As Product Marketing Manager for Going Out, you will be responsible for defining the strategy to both test and launch new Going Out features and benefits and drive ongoing engagement with current Going Out Customers. Through close collaboration with the product management and operations teams, you will build our marketing strategy, own campaigns to drive conversion, and be the voice of the customer to build a better product.
You’re excited about this opportunity because you will…
- Operate as CMO of one of DoorDash’s most nascent, most promising new 0 to 1 bets.
- Act as the voice of the customer, deeply understanding their top pain points and serving as a go-to marketing expert.
- Get the experience and pace of working on a start-up team / product with the resources / backing of a Fortune 500 company like DoorDash.
- Not be afraid to roll up your sleeves and do everything from briefing in Cx research to goal setting to impact reporting to presenting to our executive team and everything in between.
- Serve as the “hub” of the wheel within marketing, leading cross-functionally across Brand, Creative, Retention, and Performance Marketing teams (to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app channels) as the product scales.
- Interface and collaborate frequently with counterparts in product, strategy + operations, analytics, + finance to develop integrated strategies, provide cross-functional leadership updates, and report out on key initiatives / campaigns
- Track primary metrics across functions, reporting progress out to org and senior leaders
- Stay current on marketing best practices, cultural trends and competitive landscape
We’re excited about you because…
You have:
- 6+ years of professional experience in marketing in a corporate or startup environment
- Fluency across the marketing mix, fully understanding marketing principles and its role across the funnel
- B2C marketing experiences
- The ability to connect with people, build relationships and influence without authority
- A strategic, business-mind; you find trends in the data and look to gather audience first insights
- A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways
- An extraordinary bias for action; you’re dependable, self-motivated & ability to multi-task.
- A track record of driving and measuring business success through marketing
- Bachelor’s degree required; MBA preferred
- Experience with campaign experimentation e.g. A/B, multivariate tests
Why You’ll Love Working at DoorDash
- We are leaders - Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
- We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
- We are learners - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
- We are customer-obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
- We are all DoorDash - The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
- We offer great compensation packages and comprehensive health benefits.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays.
Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
Average salary estimate
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Join DoorDash as a Product Marketing Manager for New Use Cases, and play a key role in driving innovation in the consumer space! Based out of vibrant locations like New York, Los Angeles, San Francisco, Seattle, or Sunnyvale, you’ll be at the forefront of transforming how we connect consumers with their favorite local businesses. In this exciting role, you’ll lead the charge in crafting integrated marketing strategies and communicate the value of our Going Out features to bring consumers to physical locations. You won't be just another cog in the machine; you’ll act as the CMO of this critical new initiative, getting to know our customers intimately and ensuring our messaging resonates with their needs and desires. Collaborate cross-functionally with product management, operations, and various marketing teams to define impactful campaigns that drive conversion. Your insights will directly shape DoorDash's community engagement strategies as we grow our brand presence. If you are someone who thrives in a fast-paced, startup-like environment backed by the resources of a Fortune 500 company, we want to hear from you! Embrace this opportunity to innovate and make a real difference in our local economies while enjoying the support of a passionate team at DoorDash!
DoorDash is a technology company that connects customers with their favorite local and national businesses in the United States and Canada. The company is headquartered in San Francisco, California.
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