Director of Event Audience Acquisition

Job Summary

A company is looking for a Sr Principal, Events Audience Acquisition Strategy.

Key Responsibilities:

• Define and implement the global audience acquisition strategy for diverse events
• Develop advanced segmentation and persona targeting strategies for key audience segments
• Lead the development and implementation of integrated marketing campaigns to optimize event registration and attendance

Required Qualifications:

• 10+ years of experience in event marketing and audience acquisition for large-scale global events
• Deep expertise in customer journey mapping and full-funnel marketing tactics
• Proven track record of growing and engaging audiences with measurable impact on pipeline and revenue
• Strong analytical skills with experience in campaign analytics and marketing automation tools
• Exceptional cross-functional leadership and interpersonal skills