Director of Content - job 1 of 2

Job Summary

A company is looking for a Senior Director, Demand Generation.

Key Responsibilities

• Architect and operate a content engine to drive pipeline and customer expansion
• Develop high-caliber content that establishes the company as a credible authority in the market
• Lead the creation of proprietary research and insights to enhance market positioning

Required Qualifications

• 7+ years in content strategy, content marketing, or editorial leadership, preferably in B2B SaaS
• Proven success in driving measurable pipeline and customer engagement through content
• Experience in building thought leadership and original research programs
• Deep understanding of the marketing funnel and content's role in it
• Passion for AI and familiarity with its application in content workflows