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Category Vice President, NA- Gaming, Finance, App-First, & Travel

At Digital Turbine, we make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers — intelligently connecting people in more ways, across more devices. We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge awareness, acquisition, and monetization. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem.


Our Brand and Performance Advertising businesses have recently merged and we are actively looking for a candidate to serve in the role of Category Vice President overseeing the company’s key strategic verticals of Gaming, Finance, App-First, & Travel which comprise a large percentage of overall North America Revenue.


The position location is flexible. The position will oversee full funnel demand from upper funnel branding to lower funnel performance solutions and will call on clients directly as well as brand and performance advertising agencies.  


In this role, you will serve as a part of the management team, reporting to the VP of North America Sales. Successful candidates for this position will bring sales operational excellence to the table, along with a demonstrated ability to manage and lead a team selling both programmatic first advertising solutions as well as unique on device placements and user acquisition solutions.


Responsibilities include but not limited to:
  • Manage, lead, train, and motivate the assigned US Category sales teamStrategic leadership of major US Brand & Performance Advertising Partnerships
  • Work with the executive leadership team to define, achieve, forecast, and exceed revenue and business goalsUpsell new user acquisition campaigns and products in order to drive broader adoption across the Digital Turbine platform of products.
  • Continuously evolve sales systems and processes to operate with optimal efficiency and productivity.
  • Work closely with our Client Services and Technical Account Management leaders to deliver innovative ideas to our customers while ensuring the highest level of customer serviceUnderstand the needs, goals, and objectives of the performance, brand and agency buying community and actively advocate on their behalf with our marketing & product teams.
  • Responsible for ensuring best-in-class representation within the advertising community.
  • Active involvement in the day-to-day management of Salesforce, ability to track progress and manage reports on a regular basis  


Qualifications
  • Deep understanding of user acquisition solutions, programmatic advertising, buying, and selling
  • Demonstrated success leading sales teams that sell to clients, agencies and agency trading desks
  • Deep industry relationships, preferably at holding company agencies and their ATDs as well as with app developers and Ad Age Top 200 Advertisers
  • Innovative, forward-thinking, high-energy, and results-oriented, who thrives in a fast-paced/dynamic environment
  • Analytical/strategic thinker, resourceful, creative problem solver, and compelling change agent
  • Strong time management abilities
  • Excellent written and oral communication skills; ability to present effectively across multiple levels in an organization including VP & C-Level audiences
  • Extensive knowledge of the digital landscape, mobile landscape, and the media industry


About Digital Turbine:


Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers and publishers. Our end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization — connecting our partners to more consumers, in more ways, across more devices.


The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities around the world, serving top agency, app developer, and advertising markets. 


We are honored to have achieved numerous awards as an employer of choice, around the world, including: BuiltIn's Best Places to Work Awards in 2022, 2023 and 2024, DUNS 100 Best Places to Work in Tech for 2023 and 2024, and BDICode's 100 Best Companies to Work in 2024.


Digital Turbine is an equal opportunity employer committed to exemplifying diversity and inclusion around the world. We welcome people of different backgrounds, experiences, abilities, and perspectives. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building and continuously fostering this culture within our teams makes us better collaborators, partners, and innovators.


To view our Global Recruitment Privacy Notice, please click here.


Notice to External Staffing Agencies, Placement Services, and Professional Recruiters ("Agencies"):


Digital Turbine will not pay fees for any hires resulting from unsolicited resumes. To protect all parties involved, we only accept resumes submitted directly by candidates. Any unsolicited resumes sent to Digital Turbine, its affiliates, subsidiaries, or employees, through any method (mail, email, etc.), will be considered the property of Digital Turbine and free of any associated fees.


Agencies must obtain prior written approval from Digital Turbine's Talent Acquisition team before submitting any candidate resumes. Resumes may only be submitted in connection with a valid, fully executed contract for services and in response to a specific statement of work. Without such an agreement in place, Digital Turbine will not be responsible for any fees related to submitted candidates.


Agency agreements are only valid if they are in writing and signed by a Digital Turbine officer or an authorized designee. No other Digital Turbine employee has the authority to bind the company to any agreement regarding candidate placement by agencies. Digital Turbine specifically rejects any liability under agreements accepted by negative consent, candidate negotiation, performance, or any means not explicitly outlined above.


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CEO of Digital Turbine
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Average salary estimate

$175000 / YEARLY (est.)
min
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$150000K
$200000K

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What You Should Know About Category Vice President, NA- Gaming, Finance, App-First, & Travel, Digital Turbine

Join Digital Turbine as the Category Vice President, overseeing the dynamic realms of Gaming, Finance, App-First, and Travel! Based in New York or remote, this role is all about making mobile advertising a win-win for everyone involved. We believe in crafting meaningful and rewarding advertising experiences that truly connect consumers with the right app publishers and advertisers. In this key position, you’ll not only manage and lead a talented sales team but also engage with major clients and agencies to boost our strategic goals. You will play a crucial role in enhancing our full-funnel advertising solutions, from upper funnel branding to lower funnel performance. Your passion for user acquisition, programmatic advertising, and building deep industry relationships will be vital in executing our vision and helping both clients and agency partners succeed. Your leadership will be instrumental in evolving our sales processes to maximize efficiency. Plus, you will be advocating for our performance and brand advertising on behalf of our clients, which means you’ll be at the helm of innovative solutions that solidify our reputation within the advertising community. If you're strategic, resourceful, and excited about thriving in a fast-paced environment, we’d love to have you on our management team, where you can make a real impact on Digital Turbine's success!

Frequently Asked Questions (FAQs) for Category Vice President, NA- Gaming, Finance, App-First, & Travel Role at Digital Turbine
What does the Category Vice President role at Digital Turbine involve?

The Category Vice President role at Digital Turbine involves overseeing strategic verticals like Gaming, Finance, App-First, and Travel while leading a sales team and engaging directly with clients and agencies to exceed revenue goals.

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What qualifications are required for the Category Vice President position at Digital Turbine?

To qualify for the Category Vice President role at Digital Turbine, you should have extensive experience in user acquisition solutions, programmatic advertising, and proven success in leading sales teams targeting clients and agencies.

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Is the Category Vice President position at Digital Turbine remote?

Yes, the Category Vice President position at Digital Turbine offers flexibility, allowing you to work from New York or remotely, making it a fantastic opportunity regardless of your location.

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How does Digital Turbine support diversity in the workplace?

Digital Turbine is committed to fostering diversity and inclusion, welcoming individuals from different backgrounds and experiences to create an equitable and culturally fluent environment for all employees.

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What type of company culture can I expect at Digital Turbine as a Category Vice President?

You can expect a dynamic, innovative, and collaborative culture at Digital Turbine, where forward-thinking ideas are encouraged, and success is celebrated across the organization.

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What impact will I have as Category Vice President at Digital Turbine?

As Category Vice President, you will have a significant impact on driving revenue growth, enhancing client relationships, and innovating advertising solutions across major strategic verticals at Digital Turbine.

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What is the career growth potential for a Category Vice President at Digital Turbine?

The career growth potential for a Category Vice President at Digital Turbine is substantial, given the company’s expanding market presence and emphasis on innovative advertising solutions, allowing for leadership and professional development opportunities.

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Common Interview Questions for Category Vice President, NA- Gaming, Finance, App-First, & Travel
What is your experience with programmatic advertising as a Category Vice President?

Discuss your hands-on experience in programmatic advertising, emphasizing your strategic thinking and results in managing successful campaigns and relationships with agencies and clients.

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How do you motivate a sales team to achieve targets?

Share specific strategies and techniques you've employed to inspire and motivate your sales team, including goal-setting, recognition programs, and providing ongoing training opportunities.

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Can you provide an example of a successful user acquisition strategy you’ve implemented?

Outline a particular user acquisition strategy that yielded significant results, detailing the goals, execution steps, and the ultimate outcomes, while linking it to Digital Turbine's approach.

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How do you approach building relationships with key industry stakeholders?

Highlight your methods for establishing and nurturing relationships with stakeholders, such as leveraging networking opportunities, attending industry events, and maintaining consistent communication.

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What is your leadership style when managing a diverse sales team?

Describe your leadership style, emphasizing the importance of inclusivity, feedback, and adaptation based on team dynamics to foster a supportive and effective working environment.

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How do you analyze sales data to inform marketing decisions?

Explain your process for analyzing sales data, from identifying key metrics to translating those insights into actionable marketing and sales strategies that align with company objectives.

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Discuss how you define success for your team as a Category Vice President.

Talk about the criteria you use to define success for your team, including revenue targets, client satisfaction, team engagement, and alignment with broader company goals.

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How do you stay updated on industry trends that affect mobile advertising?

Share your techniques for staying informed on industry trends, including following relevant publications, participating in webinars, and engaging with thought leaders in mobile advertising.

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What challenges have you faced in sales leadership, and how did you overcome them?

Provide examples of challenges encountered in your sales leadership roles, detailing the solutions you implemented and lessons learned that contributed to your success.

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What methods do you use to ensure high-quality client service in advertising?

Discuss your approach to ensuring high-quality client service, emphasizing the importance of regular communication, understanding client goals, and providing tailored advertising solutions.

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The leading independent mobile growth platform — leveling up the landscape for advertisers, publishers, carriers and OEMs.

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Full-time, remote
DATE POSTED
November 24, 2024

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