Digital Media Specialist - job 2 of 7

Job Summary

A company is looking for a Specialist, Paid Media.

Key Responsibilities

• Conduct and review keyword, audience, and bid research while monitoring budgets for active client campaigns
• Oversee the development of ad campaigns, including display ads, text ad copy, and social ad creation
• Compile detailed reports, analyze performance data, and suggest improvements based on insights

Required Qualifications

• 2-4 years of experience managing digital advertising campaigns, including Google Ads and Meta Ads
• Bachelor's degree in Marketing, Advertising, or a related field
• Ability to build ad campaigns in various user interfaces and editing tools
• Strong analytical skills to interpret data and calculate bids based on potential ROI
• Proactive attitude towards corporate initiatives and process improvements