Lifecycle Marketing Specialist - job 2 of 5

Job Summary

A company is looking for an Email Marketing Coordinator.

Key Responsibilities:

• Design and deliver targeted campaigns across email, push, in-app messaging, and owned media surfaces to drive retention and engagement
• Manage the full lifecycle of campaigns from concept to QA to post-launch analysis
• Collaborate on monthly content calendars, test planning, and creative strategies to support marketing goals

Required Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent hands-on experience
• 3+ years in lifecycle, product, or CRM marketing, preferably in subscription-based or content-driven environments
• Experience with tools like Adobe Campaign; familiarity with Airship, ActionIQ, or Tableau is a bonus
• Intermediate to advanced Excel skills, including pivot tables and basic forecasting
• Comfort with editing and troubleshooting HTML for email assets