Sr. Creative Strategist | Growth Marketing Team

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

This is remote role, however you must be located within 50 miles of New York NY to be considered. Please note, that we do not currently offer relocation support of any kind at this time.

ABOUT YOU

As Sr. Creative Strategist, you will serve as a leader in driving digital advertising performance through strategic creative planning, innovation, testing, and optimization. You will be responsible for ensuring adherence to brand guidelines and ad platform guidance while proactively proposing and executing creative tests that help evolve best practices tailored to the brands you work with. You’ll serve as a liaison between Media and Design teams, building strong rapport on both sides through process and documentation to ensure a constant creative feedback loop. Additionally, you will act as the client’s advocate, ensuring that their objectives are effectively communicated and executed across large, multi-functional teams.

The ideal candidate has 3+ years of experience in growth marketing with a specific focus on creative strategy and testing. The candidate should have a proven track record in delivering strategic creative recommendations, loves using data to tell a story, and has a strong understanding of testing methodologies. Direct experience managing Display/GDN/UAC ad creative is strongly preferred. This individual will report directly to DEPT’s Director of Creative Strategy.

You will need to be quick on your feet, able to adapt to an ever-changing, fast-paced, growing environment, and handle critical tasks that enable growth for our clients.

YOU'LL BE RESPONSIBLE FOR:

Leadership: Leading creative strategy for a large-scale global account; working directly with media and design teams to execute strategic creative tests. Managing and mentoring a growing team of 3-4 individuals, fostering strong relationships, and providing guidance to help them succeed. Acting as a client advocate, ensuring their goals are clearly communicated and achieved through collaboration with internal teams.

Client Services: Building and maintaining strong client relationships through regular status updates, strategy presentations, and transparent communication. Proactively identifying opportunities to drive client success and advocating for their needs within the agency. Preparing and delivering compelling presentations that use data to tell a story and influence senior leadership decisions.

Planning: Crafting creative briefs and working directly with account and creative teams to oversee execution from a strategy perspective. Developing and maintaining a creative roadmap that will support critical client goals.

Innovation: Leveraging your own expertise and research as well as various agency resources to proactively recommend new strategic creative directions that could unlock growth opportunities. Evangelizing DEPT’s vision of scalable iterations in creative testing in order to improve advertising performance for our clients.

Creative Testing & Insights: Tracking the progress of creative testing efforts and reporting on trends. Preparing and presenting creative audits to clients through creative performance analysis, competitive research, and persona development. Developing and maintaining strategic creative testing roadmaps, forming strong testing hypotheses, and prioritizing tests based on anticipated impact and past testing results.

Project Management: Prioritizing creative production requests based on several factors (urgency, expected impact, client expectations, client opportunity, etc.). Creating an effective feedback loop between teams so that performance signals are consistently infused into new creative production. This necessitates organized documentation and dissemination of all creative performance and tests.

Thought Leadership: Producing thought leadership for DEPT Marketing purposes: blog posts, case studies, white papers, webinars. Embracing an up-to-date and continually evolving understanding of performance best practices, best-in-class examples across industries/competitors, and white spaces within digital performance channels.

Creator-Focused Experience: Experience working on Creator-focused ads or Creator-generated content is a significant plus. Understanding how to harness influencer and creator content to drive performance on paid media platforms.

Note: This is not a design role. While a passion for creative is required, this role is ideal for someone who can unify marketing knowledge and creative craft into a formula for growth and success.

YOU'LL NEED TO HAVE:

• 3+ years experience working in Creative Strategy or a closely related role in the Digital Marketing space with a creative focus.
• Extensive experience using data to fuel creative testing recommendations and the ability to present insights to senior leadership.
• A comprehensive knowledge of visual advertising platforms in Social (ideally TikTok, Snap, FB/IG), Display (GDN), and Mobile (App), including ad types, placements, and basic media strategy.
• Excellent communication skills (you should be comfortable speaking to clients and internal stakeholders).
• Strong writing and presentation skills, with the ability to tell compelling stories through data.
• Proven experience managing and mentoring small teams, fostering growth, and building strong team dynamics.

ADDITIONAL THINGS THAT WILL IMPRESS US

• Ability to work within a large team with lots of moving pieces.
• Exceptional time management skills, including the ability to handle multiple projects and ongoing work items while effectively managing changing priorities.
• Ability to be strong/assertive with strategy recommendations.
• Agency experience and comfortability working in a very fast-paced environment.
• Experience working with Creator-focused ads or Creator-generated content.

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package:

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

The anticipated salary range for this position is $95,100 - $120,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. 

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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