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Paid Social Advertising Consultant

This role resides within our Technology Business Unit, based in the vibrant city of Skopje. Our spacious office hosts a diverse team of over 100 skilled professionals across four core disciplines: Technology, Data, Motion Design, and Marketing. Our unwavering commitment is to foster global collaborations, tirelessly crafting forward-thinking solutions for prestigious clients like Meta, TikTok, eBay, Netflix, and others

 

JOB PURPOSE


For our Social Advertising team, we are looking for a Paid Social Advertising Consultant who creates rock-solid social media strategies for our clients and who translates these into result-oriented campaigns.

 

DIGITAL MARKETING AT DEPT®:


- A group of analytical and performance-driven colleagues that will feel like friends in no-time;
- Good vibes: we’re trusting and believe in creative freedom and autonomy;
- If you grow, we grow. That’s why we’ll cheer you on [and support you] with personal coaching, a development plan and budget;
- Projects that work for you as well as the other way around. From short and snappy to more in-depth: whatever fits your ambition;
- Clients that will make you feel like a proud ambassador, like Netflix, Foot Locker & Philips.
- Best of both worlds: the pros of an international leading agency with the energy of your next door agency.

 

KEY RESPONSIBILITIES


- Good understanding of how clients can achieve their goals with the help of social advertising;
- Develop paid social strategies by debriefing the customer’s needs and translating them into a clear approach;
- Setting up, optimising and analysing campaigns on Facebook, Instagram, Snapchat, Twitter, TikTok, Pinterest and LinkedIn;
- Communicating with clients about the objectives and progress of their social advertising campaigns;
- Consultative approach to clients with the development and presentation of campaign performance and reports, after all, data is key;

 

WHAT WE ARE LOOKING FOR


- Are able to translate a customer objective into a clear social advertising strategy;
- Have experience with tooling like the platform ads managers (Meta, LinkedIn, TikTok, Pinterest, Snap, Twitter), Google Analytics, Smartly and Channable;
- Have at least 3 years of experience in setting up, optimizing and analyzing social advertising campaigns;
- Have previously worked in a digital environment, experience at a digital marketing agency is an advantage;
- Feel at home in an international environment;
- Can switch from serious to play in the blink of an eye;
- Are located in Macedonia.

 

WE OFFER


- Hybrid working: you have the choice to work from our office or remotely;
- Additional private healthcare;
- Monthly bus ticket;
- Sportmaster card with which you may do sports activities each day in different locations;
- Profit sharing bonus at the end of each year;
- Refreshments provided in the office all week, as well as drinks at 4pm on a Friday.
- A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

 

WHO ARE WE?


We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

 

DIVERSITY, EQUITY & INCLUSION


At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

 

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What You Should Know About Paid Social Advertising Consultant, DEPT®

Join our dynamic team at DEPT® as a Paid Social Advertising Consultant in Skopje! Here, nestled within our Technology Business Unit, you'll be part of an energetic group of over 100 professionals who thrive on creativity and collaboration. Your main objective will revolve around crafting data-driven social media strategies that deliver impressive results for our esteemed clients, including giants like Meta, TikTok, and Netflix. We pride ourselves on our positive work culture where trust and creative freedom go hand-in-hand. You'll develop impactful paid social strategies that align with clients' goals, manage campaigns across platforms like Facebook, Instagram, and TikTok, and regularly communicate campaign insights to ensure our clients feel like proud ambassadors for their brands. If you're passionate about social advertising, enjoy working in a vibrant international environment, and have at least three years of experience, this could be your chance to shine! At DEPT®, we invest in your growth through personal coaching and development plans to help you achieve your ambitions. Flexibility is key, with a hybrid work model allowing you to choose between our lively Skopje office and remote work. Let's redefine what's possible together in digital marketing!

Frequently Asked Questions (FAQs) for Paid Social Advertising Consultant Role at DEPT®
What does a Paid Social Advertising Consultant do at DEPT® in Skopje?

A Paid Social Advertising Consultant at DEPT® in Skopje develops and executes social media advertising strategies, manages campaigns, and communicates with clients about their advertising performance. With a focus on platforms like Facebook and TikTok, you will work closely with clients to ensure their goals are met through effective and creative advertising.

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What qualifications are needed to become a Paid Social Advertising Consultant at DEPT®?

To join as a Paid Social Advertising Consultant at DEPT®, candidates should have at least three years of experience in social advertising, proficiency in tools like Google Analytics and various platform ads managers, and a solid foundation in digital marketing, ideally in an agency setting. A strategic mindset and the ability to communicate effectively with clients are also crucial.

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What kind of clients will a Paid Social Advertising Consultant work with at DEPT®?

At DEPT®, a Paid Social Advertising Consultant will have the opportunity to work with an exciting range of clients, from local startups to international giants like Netflix and eBay. This diverse client portfolio allows for creative freedom and the chance to significantly impact various industries.

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What is the work environment like for a Paid Social Advertising Consultant at DEPT®?

The work environment for a Paid Social Advertising Consultant at DEPT® is vibrant and collaborative, filled with talented professionals across various disciplines. With a focus on creativity and trust, you'll be encouraged to innovate while also having the flexibility to work both in the office and remotely.

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How does DEPT® support the growth of its Paid Social Advertising Consultants?

DEPT® supports the growth of its Paid Social Advertising Consultants through personalized coaching, development plans, ongoing training, and a conducive environment for professional development. They offer resources to help you enhance your skills, making it easier to achieve your career ambitions.

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What benefits does DEPT® offer its Paid Social Advertising Consultants?

As a Paid Social Advertising Consultant at DEPT®, you'll enjoy hybrid working options, private healthcare, a profit-sharing bonus, refreshments in the office, and numerous opportunities for professional development. Plus, the annual DEPT® Cares Month promotes community engagement through charitable endeavors.

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What makes DEPT® a unique place to work for a Paid Social Advertising Consultant?

DEPT® is unique because it blends the best features of an international agency with a close-knit community vibe. Employees work with global clients, receive ample support for growth, and are part of an inclusive culture, all while making a tangible impact across diverse projects.

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Common Interview Questions for Paid Social Advertising Consultant
Can you describe your experience with managing social advertising campaigns?

When answering this question, detail specific campaigns you have managed, including platforms used, strategies implemented, and the outcomes achieved. Highlight any challenges faced and how you overcame them, showing your analytical skills and adaptability.

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What metrics do you consider most important for measuring the success of social advertising?

Discuss key performance indicators (KPIs) like ROI, engagement rates, conversion rates, and click-through rates. Explain how you analyze these metrics to optimize campaigns and meet client objectives, showcasing your data-driven approach.

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How do you stay updated with trends in social media advertising?

Share how you follow industry news, participate in webinars, and network with peers. Mention specific resources or forums you use to ensure your strategies remain current and effective, illustrating your commitment to ongoing learning.

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Describe a time when a campaign did not go as planned. What did you learn?

Choose a specific situation where a campaign faced challenges. Discuss your analysis of the failures, the adjustments made, and how the experience helped you improve future campaigns, demonstrating your problem-solving skills and resilience.

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What tools do you utilize for analyzing social media performance?

Talk about your proficiency with tools like Google Analytics, Facebook Ads Manager, and others you've used. Be prepared to explain how you leverage these tools for insights, optimization, and reporting, indicating your technical expertise.

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How do you approach developing a paid social strategy for a new client?

Outline your process from understanding the client's objectives to defining target audiences, selecting platforms, and determining budgets. Emphasize collaboration with the client for clarity and alignment, showcasing your consultative skills.

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In your opinion, what are the key elements of a successful social advertising campaign?

Identify components like clear objectives, audience targeting, compelling creatives, and continuous optimization based on data. Illustrate with examples how these elements have led to successful outcomes in your previous campaigns.

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How do you ensure effective communication with clients regarding their campaign’s progress?

Discuss your approach to client communication, including regular updates, performance reports, and soliciting feedback. Emphasize the importance of transparency and responsiveness in building strong client relationships.

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What are your strategies for optimizing underperforming social ads?

Share specific tactics such as A/B testing, adjusting targeting, and tweaking creative elements. Be ready to provide examples of adjustments you made in past campaigns that resulted in improved performance.

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Why do you want to work at DEPT® as a Paid Social Advertising Consultant?

Express your admiration for DEPT®'s innovative work, the diverse client portfolio, and the focus on professional development. Convey how your values align with the company's mission and culture, making you excited to contribute to their team.

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DATE POSTED
November 27, 2024

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