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Director of Ecommerce

At One Kings Lane, we’re doing so much more than selling great home décor. We are pioneering a new generation in ecommerce, building the next great lifestyle brand, and rapidly scaling our revenues and employee base. Our company is full of passionate, innovative, agile and customer-focused employees who understand the value of collaboration. If you bring passion and high impact to your work each day, we invite you to apply to join the One Kings Lane family and see where we can take this company—and your career—together. 

  

One Kings Lane, a CSC Generation Company, is looking for a Director of eCommerce to lead our evolution as a digital-first home furnishings brand. This key leadership position is accountable for developing and communicating an ecommerce strategy that is aligned with and supports broader business initiatives. Our Director requires a special fit, someone that is tactical, scrappy, and embraces a small team environment; we are not a startup, but we operate with that creative and curious mindset. We want you to own the eCommerce channel, be the in-house expert, and push the team to drive innovation and excellence. 

This role is challenging – above and beyond the day-to-day responsibilities, you’ll have a big role within a fast-paced team.  


What you get to do every day:
  • Drives the strategy for a high-growth P&L. 
  • Develop short- and long-term growth plans and financial budgets to determine and meet business goals. 
  • Evaluate opportunities to improve key onsite metrics, margin, and overall profitability. 
  • Execute the annual E-Commerce plan in line with the planning process.  
  • Drives digital marketing initiatives to drive customer acquisition and retention. 
  • Partners with the paid marketing team to optimize spend across key acquisition channels. 
  • Oversee the development, execution and implementation of the email marketing strategy and programs. Lead the email marketing team. 
  • Balance growth and profitability to deliver results. 
  • Monetizes traffic and improves site conversion metrics. 
  • Drive tactical and technology roadmap to increase omnichannel visitors, conversion rate, basket size, and margin. 
  • Own the execution of site design, product hierarchy, site content, site merchandising, site functionality, and site performance. 
  • Leverage site analytics to monitor performance and guide action. 
  • Focuses on constantly improving the customer experience. 
  • Partner cross-functionally with operations, merchandising, creative, and customer service to deliver on customer expectations. 
  • Provide leadership, direction, mentoring and coaching to the E-Commerce team. 
  • Works closely with all functions, including Marketing, Product Management, Engineering, Finance, Merchandising, Creative, and Operations.   
  • Acts as a focal point for progress reporting on key initiatives and communicates to executives and other key stakeholders the strategy for driving the E-Commerce business. 


What you bring to the role:
  • Bachelor's Degree required. 
  • Previous DTC eCommerce experience, preferably in a startup or emerging brand environment. 
  • 8+ years' eCommerce experience, with proven growth of responsibility and ownership. 
  • Results Driven with a passion for making change and improvements. 
  • Data Driven and can translate data into action. 
  • Strong UX/UI understanding with customer experience at the forefront. 
  • Strong marketing sensibility and the ability to balance commerce with content. 
  • Strong technical and operational skills. 
  • Strong communication skills, with the ability to communicate to a varied audience both strategy and detailed business requirements. 
  • Passion to drive top-line growth using web marketing and analytics. 
  • Proven track record of driving growth and operational improvements.  


What’s in it for you?
  • Competitive compensation 
  • Medical/Dental/Vision benefits through Greenshield- Health Benefits 100% employer paid! 
  • Company Provided Life Insurance equal to one year salary 
  • RRSP matching  
  • 3 weeks’ vacation + 5 Paid Sick Days 
  • Birthday off with pay! 
  • Paid holidays 


What our interview process looks like:
  • Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better: 
  • 📞 Step 1: Match most of the requirements and qualifications for the position. We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember, you’re also interviewing us! 
  • 📝 Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently. 
  • 👩🏽‍💻Step 3: Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior experience and the challenges you’ve faced. Be prepared with detailed examples. Concise and well-organized answers are ideal. 
  • ✍🏽 Step 4: Offer! This is where things get really exciting. We gather all data from your interviews and conduct a final review. If qualified for the position, your recruiter will connect with you via phone to present a verbal offer we know you’ll be excited about.   


CSC Generation family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.  

 

CSC Generation family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact hrbenefits@cscshared.com.  

 

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What You Should Know About Director of Ecommerce, CSC Generation

At One Kings Lane, we’re not just about selling stylish home décor; we’re at the forefront of a new eCommerce revolution, crafting the next big lifestyle brand while rapidly expanding our team and revenues. As the Director of E-Commerce, you will be a vital part of this journey. We’re seeking a leader who is not only tactical and resourceful but thrives in a collaborative small team environment. In this pivotal role, you will own the eCommerce channel and will be expected to bring innovative ideas and a customer-focused mindset to the table. Every day, you'll be responsible for driving strategies for a high-growth profit and loss structure, developing financial roadmaps, and executing plans that align with broader business goals. You’ll partner with teams across the board—from marketing to operations—to optimize our digital presence and improve customer experiences. Your insights will lead to increased traffic, better conversion rates, and improved margins. With 8+ years of eCommerce experience, a strong understanding of UX/UI, and a passion for both data and people, you'll provide mentorship to the eCommerce team while spearheading initiatives that result in significant business growth. If you’re ready to roll up your sleeves and make a real impact with a team that values innovation and collaboration, we’d love to see you bring your expertise to One Kings Lane.

Frequently Asked Questions (FAQs) for Director of Ecommerce Role at CSC Generation
What skills are required for the Director of Ecommerce position at One Kings Lane?

The Director of E-Commerce at One Kings Lane requires a diverse skill set including strong analytical abilities to drive data-driven decisions, robust communication skills to interact with various stakeholders, deep knowledge of DTC eCommerce environments, and proven leadership experience in a fast-paced setting. A strong UX/UI understanding and marketing sensibility are also vital for balancing content with commerce.

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What can I expect during the interview process for the Director of Ecommerce job at One Kings Lane?

The interview process for the Director of E-Commerce position at One Kings Lane includes an initial screening with a recruiter, assessments to gauge your analytical skills, and multiple interviews where you’ll discuss your experience and how you can contribute to the company. Each step is designed to ensure a good fit for both you and One Kings Lane.

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How does One Kings Lane support its team members in the Director of Ecommerce role?

One Kings Lane values its employees and offers competitive compensation, comprehensive health benefits, RRSP matching, ample vacation time, and unique perks like birthday leave. This commitment to employee satisfaction is crucial for supporting you in your role as Director of E-Commerce.

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What kind of growth opportunities are available for the Director of Ecommerce at One Kings Lane?

As the Director of E-Commerce at One Kings Lane, you will be positioned for significant professional growth. You will lead innovative projects that drive revenue and customer engagement, while also collaborating directly with executives and cross-functional teams, which provides exposure and opportunities for advancement within the organization.

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What is the average experience required for a Director of Ecommerce at One Kings Lane?

One Kings Lane seeks candidates for the Director of E-Commerce position who possess at least 8 years of eCommerce experience. Familiarity with DTC models, data-driven strategies, and proven track records in leadership roles are essential to ensure success.

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How does One Kings Lane define success for the Director of Ecommerce role?

Success in the Director of E-Commerce role at One Kings Lane is measured by the ability to drive revenue growth, enhance customer experience, optimize the online platform, and effectively lead a dedicated eCommerce team. You'll be expected to innovate while balancing short- and long-term strategic goals.

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What teams will the Director of Ecommerce collaborate with at One Kings Lane?

In the Director of E-Commerce role at One Kings Lane, you'll collaborate with multiple teams, including Marketing, Product Management, Engineering, Finance, and Operations. This cross-functional approach is fundamental to executing our eCommerce strategy and achieving overall business success.

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Common Interview Questions for Director of Ecommerce
What strategies would you implement to improve the eCommerce performance of One Kings Lane?

To enhance eCommerce performance at One Kings Lane, I would focus on optimizing site conversion rates through A/B testing, refining customer segmentation for targeted marketing, and leveraging data analytics to identify growth opportunities across the customer journey.

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How do you prioritize projects within an eCommerce strategy?

Prioritization in eCommerce project management involves assessing business impact, customer needs, and available resources. I would apply a framework that evaluates potential ROI and aligns projects with broader company goals to ensure the most critical initiatives are addressed first.

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Can you describe a successful eCommerce campaign you led in the past?

In a previous role, I spearheaded an eCommerce campaign that targeted re-engaging lapsed customers. Using personalized email marketing and strategic discounts, we boosted customer retention rates by 30%, resulting in a significant increase in overall revenue.

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What role does customer feedback play in your eCommerce strategy?

Customer feedback is invaluable in shaping eCommerce strategy. It helps in understanding user experience flaws, identifying product preferences, and informing marketing decisions. I continually analyze reviews, conduct surveys, and use customer interactions to refine our approach.

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How would you balance revenue growth with customer experience in your role?

Balancing revenue growth and customer experience involves creating strategies that enhance customer satisfaction while driving sales. By using analytics, I can identify opportunities that not only meet business objectives but also resonate well with customers, fostering loyalty.

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What metrics do you see as crucial for evaluating eCommerce success?

Key metrics for evaluating eCommerce success include conversion rate, average order value, customer acquisition cost, and customer lifetime value. These metrics provide insights into site performance and overall business health, guiding strategic decisions.

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How do you focus on improving site conversion metrics?

Improving site conversion metrics requires a multi-faceted approach. I utilize A/B testing for different layouts and calls-to-action, ensure the checkout process is seamless, and employ personalized experiences based on customer behavior to enhance engagement.

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What digital marketing strategies would you employ for One Kings Lane?

For One Kings Lane, I would implement a blend of content marketing, social media engagement, and SEM strategies. Utilizing data-driven insights, we can customize campaigns that target specific audiences effectively, maximizing our digital footprint.

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How would you approach mentoring your eCommerce team?

Mentoring my eCommerce team would involve understanding each member's strengths and areas for growth. I prioritize creating a supportive environment that encourages open communication, skill development, and knowledge sharing to foster professional growth.

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What technologies do you think are essential for an effective eCommerce platform?

An effective eCommerce platform should utilize robust analytics tools for insights, CRM software for customer relationship management, and content management systems to streamline product displays. Integrating these technologies enhances user experience and operational efficiency.

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Full-time, remote
DATE POSTED
November 25, 2024

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