Lifecycle Marketing Manager

Company Overview

The construction industry is at an inflection point where they must reimagine talent and modernize their people strategy. Bridgit is the category leader for workforce planning and works with the largest and most sophisticated global general contractors. Although we have continued to gain traction since launching in 2019, there is significant opportunity ahead as we continue to innovate and broaden our offering. 

What You’ll Do

The Lifecycle Marketer will strategically engage our database and drive deeper relationships with construction professionals. In this critical role, you will own the journey of our leads and customers, developing targeted segmentations and implementing programs that address their specific needs and challenges throughout their engagement with us. In collaboration with Revenue Ops, you’ll own the marketing data needed for effective marketing campaigns and support the marketing team in execution of targeted and efficiently executed campaigns via Marketo and other platforms. If you are adept at leveraging data for targeted and scalable outreach, and thrive in a fast-paced B2B environment, we encourage you to apply.

Your responsibilities will include:

• Own and maintain the marketing database for accurate segmentation and compliance.
• Strategize and execute targeted email and multichannel campaigns to drive conversions across the lead and customer lifecycle.
• Develop and optimize automated email nurture programs to guide construction leads effectively.
• Implement sophisticated segmentation strategies to personalize marketing efforts.
• Leverage the marketing automation platform to build and manage timely, targeted campaigns. Provide operational support for list segmentation and campaign execution for marketing and sales.
• Track key performance indicators and analyze campaign performance to provide actionable insights and optimize ROI.
• Design and execute A/B tests across channels, with a focus on email, to maximize engagement. Socialize insights to drive improvement across the full team. 
• Collaborate cross-functionally to ensure cohesive messaging, and support Business Development with targeted outreach that is aligned and compatible with marketing efforts.
• Develop and execute email strategies for product launches, key initiatives, and personalized ABM programs, staying informed of relevant trends and becoming well educated on the industry

Current and future Bridgitrons embody these core values:

Build Together, Win Together:  Committed to pursuing the best outcomes and advancing toward shared goals. When faced with challenges, they maintain composure and reliability and work as a team.  Proactively remove roadblocks to maintain momentum and achieve goals.  As a team, they embody a solution-oriented attitude and drive to win.

Take Action, Drive Impact:  Ensure efforts contribute directly to goals.  Step up and offer innovative solutions to overcome obstacles and improve processes.  Leverage the ability to think independently and strategically.  Navigate uncharted territory effectively while also laying a foundation for sustainable growth and success.  

No Grit, No Pearl: Embrace the gritty aspects of the journey to success.  Pitch in wholeheartedly and recognize that no task is beneath us when it contributes to Bridgit’s collective success.  Believe that confronting ambiguity or adversity with determination, not only strengthens resilience but also fosters growth, driving continuous improvement and achievement.

What You'll Bring:

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of experience in a B2B life cycle marketing role, with a strong understanding of database marketing and segmentation, ideally within the construction or a related industry.
• Proven success in developing and executing multi-channel marketing programs that drive measurable results within a complex B2B buying context.
• Deep proficiency in marketing automation platforms and CRM systems (Marketo and SFDC preferred) with experience in segmentation, nurture, and targeting.  
• Strong analytical skills and the ability to interpret data to inform strategic decisions.
• Excellent project management and organizational skills, with the ability to manage complex campaigns
• Exceptional communication and collaboration skills, with the ability to effectively partner with sales and technical teams
• Proficiency in Google Workspace.
• Eagerness to deeply embrace and learn the nuances of the construction industry, our personas, and the buying cycle
• A passion for process improvement—you enjoy creating systems that help your team and customers succeed at scale.

Who You Are:

• Detail-oriented and organized—you keep things moving and nothing slips through the cracks.
• A creative problem-solver who takes ownership and follows through.
• An effective communicator who can make complex ideas feel simple.
• A team player who thrives in a collaborative environment and is always willing to lend a hand
• We believe that creativity, enthusiasm, and drive are the keys to success. We recognize that many of the skills we’ve developed over our careers are often transferable. If you’re not sure you meet every qualification but feel you have other experience relevant to the role, we encourage you to apply.