Digital Marketing Specialist

About the role

Bluecurrent provides innovative smart metering services and data solutions in New Zealand and Australia. As a B2B company, we partner with leading energy retailers and distributors. 

Are you an experienced Digital Marketing Specialist? This is a newly created opportunity to join the dynamic team as Bluecurrent continues to grow. Bring your proven digital marketing knowledge to establish and implement digital marketing strategies for existing and new products, services and sectors, enhancing Bluecurrent's online presence and driving business expansion. In this role, you will be the subject matter expert and look after the end-to-end Digital Marketing requirements for Bluecurrent.

Key responsibilities:

• Manage the company’s website, ensuring it is current, optimised for search, and contains quality content.  
• Implement new features and functionalities to the website to improve user experience and engagement.
• Plan, develop, and execute comprehensive digital marketing campaigns across various channels to attract and retain customers.
• Develop and manage the customer database, ensuring data integrity, segmentation, and effective utilisation for targeted marketing efforts.
• Develop and execute social media strategies to enhance brand presence, engage with the audience, and drive traffic to the website.
• Monitor performance metrics, customer interactions and behaviours and provide regular reports with actionable insights and data-driven strategies.

Who we are looking for

To be successful in this role, you will ideally bring 5+ years Digital Marketing experience and a proven track record of managing successful B2B digital marketing campaigns. Expertise in SEO, SEM, PPC, social media platforms, email marketing, and web analytics tools is crucial. Additionally, the ability to analyse and interpret data to guide decision-making processes is essential.

You will demonstrate effective problem-solving abilities and a focus on ongoing improvement, combined with innovative thinking and an interest in keeping up with new digital marketing trends. Your communication and influencing skills will be excellent with the ability to communicate and collaborate effectively at all levels, and with all stakeholders.

About Us

Bluecurrent is jointly owned by Vector and QIC. We are a highly successful smart metering and data services provider in New Zealand and Australia, unleashing smarter futures by empowering customers and communities with data from over 2.6 million electricity, gas and water meters. We have the fresh ideas and energy of a new player, and the size, strength and credentials of an established market leader.

It’s a great time to join the highly dynamic energy sector, with consumers and energy companies driving rapid change. Changes that can make a difference are often informed by the data we provide.  

Bluecurrent’s team is made up of people with diverse skills, values, backgrounds and experiences.  

We respect people’s differences, including gender, ethnicity, disability, age, sexual orientation, race and religion.  

Our values reflect how we do things together and for our customers.  

They are: 

• Collaborate – we are a tight knit group that works best when we work together.  
• Innovate – we are stepping up to solve challenges in new ways.  
• Deliver – what we say we do. It’s what we’ve always done and always will do.  

Additional information  

As we continue to grow there are many future career pathways for our people.   

We offer: 

• Opportunities for career progression 
• A fun and collaborative environment   
• Hybrid working 
• Potential for flexible work hours 
• Health and wellbeing support    
• Subsidised life and income protection insurance   
• An annual wellbeing grant   
• Study support 

If you require assistance or accessibility support from us during the application and selection process, please call us on 09 978 7792

As part of the recruitment process if we progress with your application, we will complete background and pre-employment checks, such as a drug and alcohol assessments, reference checks, immigration checks, criminal background checks, qualification checks, and additional checks required for the role.