VP of Marketing

Key responsibilities:

• Develop and execute Toku's marketing strategy to support business growth and market expansion.

• Lead digital marketing efforts, including demand generation, content marketing, SEO/SEM, and social media.
• Drive product marketing initiatives to ensure effective positioning and messaging to target B2B and final customers.
• Analyze market trends, customer needs, and competitive landscape to refine marketing strategies.
• Manage and optimize marketing budgets to maximize ROI across channels.
• Build strong relationships with key stakeholders, including sales, product, and customer success teams.
• Monitor and report on key marketing KPIs, including lead generation, conversion rates, and customer retention.
• Oversee brand development and ensure consistency across all marketing materials and channels.