Digital Marketing Analyst

Our Mission:
ButterflyMX is on a mission to empower people to open and manage doors & gates from a smartphone. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate. Our features are designed for developers, owners, property managers, and tenants and our products lower operating costs and improve tenant satisfaction.

Our Solution:
Developers and owners no longer need to run building wiring or install in-unit hardware. Property managers can grant building access, revoke permissions, and review entry logs from an online dashboard. Residents can open doors from their smartphones, issue visitor access, and see who is trying to enter the building.

Our Culture & Values:
Fantastic people are the key to our success. As a distributed, primarily remote workforce, we’re looking for more intelligent, passionate, collaborative, and down-to-earth individuals to join our growing team. We’re driven by a shared commitment to excellence and innovation, grounded in our core values: We delight our customers, We take ownership, We are a community of collaborators, We speak up, We think big and do small, and We are tenacious.

We’re looking for a digital marketing analyst to join our team to help drive ButterflyMX’s customer acquisition strategy across paid channels. The ideal Digital Marketing Analyst candidate is a data-driven professional with a proven background in digital marketing lead generation and analytics. This position reports directly to the Digital Marketing Director and is key in growing and optimizing ButterflyMX’s multi-channel campaigns. The individual should be skilled in optimizing, analyzing and interpreting digital marketing campaigns to drive calculated decisions, with a background in managing Google Ads, Meta ads, and other digital platforms.

Responsibilities

• Generate marketing-qualified leads for the sales team through hands-on management of digital marketing platforms such as Google Ads, Linkedin, Meta, Bing, etc.
• Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across these various digital platforms.
• Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.
• Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
• Oversee and manage paid digital advertising campaigns to maximize visibility and conversion rates.
• Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities.
• Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.

• 4-year undergraduate degree (quantitative field of study preferred).
• 2+ years of work experience, with a proven track record of successful digital marketing customer acquisition strategies.
• Strong quantitative background, with experience using data and metrics to inform marketing decisions.
• Experience working with Google Suite, WordPress, Hubspot, and Salesforce.
• Experience building models in Excel through VLOOKUPs, pivot tables, and data visualization.  
• Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders to help drive our digital marketing efforts forward.

• Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
• 401(k) plan with a match
• 13 paid holidays, 25 PTO days
• Paid Family Leave
• Employee Assistance Program
• Quarterly self-care stipends
• Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance
• And more!

ButterflyMX is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. You must have the authorization to work in the US to become an employee. We strive to create an accessible and inclusive experience for all candidates and employees. If you need reasonable accommodations during the application or the recruiting process, please let our recruiting team know.