Senior Digital Analyst - 6 month FTC

A quick look at the role

The Senior Digital Analyst is responsible for evaluating and improving the effectiveness of Biffa's online marketing strategies. You will also map digital customer journey points to understand customer behaviour leading to sales funnel conversions, marketing attribution and optimisation of our website to realise growth opportunities and leverage digital platform efficiencies.

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Your core responsibilities

• Analyse and interpret data from digital eComm, website performance, and other online activities. Use tools like Google Analytics, Google Ads, Facebook Insights, etc., to monitor key metrics and KPIs to identify trends and insights.
• Develop and maintain digital marketing reports and dashboards for web optimisation, evaluating business metrics on landing pages, onward journeys and tracking key performance indicators (KPIs) and provide actionable insights. Utilise GA4 to deep dive into customer journeys from our online paid and organic media across mobile and web platforms.
• Support trading and marketing ensuring automation to minimise manual reports and standardise trending insights. Generate regular reports on eComm channel performance, and impact analysis on drivers, such as website traffic, conversion rates, customer behaviour, and other relevant metrics. Present findings to stakeholders and management teams.
• Evaluate the performance of digital marketing campaigns (paid search, social media, email marketing, SEO, display ads), highlighting key findings and provide recommendations for improvement based on data-driven insights.
• Use data-driven insights to optimize digital eComm end to end sales, monitor key performance indicators (KPIs), and guide marketing decisions based on performance metrics. Identification of get a quote drop out points, exploring drop out drivers and ranked importance through to order conversion analysis.
• Design and execute A/B tests for website elements, ads, and eComm customer journey stages to evaluate the effectiveness of different digital strategies and optimise performance.

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Our essential requirements

• Minimum 2-3 years of experience in digital marketing analysis, online marketing, or data analytics.
• Proficient in analytics tools like Google Analytics, Google Ads, Google Search Console and Big Query. Power BI and usage of Microsoft 360
• Knowledge of conversion rate optimisation (CRO) and A/B testing techniques.
• Proven experience of setting up performance measurement metrics and reporting within a changing technology.
• In-depth understanding of search engine optimization (SEO), paid search (PPC), and social media marketing strategies.

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Biffa, changing the way people think about waste

At Biffa, we love working with waste. Whether we’re turning it into sustainable power, finding new ways to recycle it or simply keeping it off the streets, we believe every day is an opportunity to improve the lives of millions. It’s a view that’s shared by our 11,000+ people around the country, who trust us to provide them with a career that’s always rewarding, often challenging, but never dull.

Being inclusive is core to our culture at Biffa; we believe different ideas, perspectives and backgrounds are key to developing a creative and effective working environment that represents our communities and generates the best outcomes for colleagues, customers and stakeholders, which is why you’ll find us championing diversity, equity and inclusion at every turn..