Senior Director, Demand Generation & ABM

Assent is the leading solution for supply chain sustainability tailored for the world’s top-tier, sustainability-driven manufacturers. Hidden risks riddle supply chains, many of which weren't built with sustainability in mind. That's where we step in. With insights from experts, Assent is the tool manufacturers trust for comprehensive sustainability.

We are proud to announce that Assent has crossed the US$100M ARR milestone, granting us Centaur Status. This accomplishment, reached just 8 years following our Series A, makes us the first and only Certified B Corporation in North America's SaaS sustainability industry to celebrate this milestone.

Our journey from $5 million to US$100M ARR in just eight years has been marked by significant growth and achievements. With our $350 million US funding led by Vista Equity Partners, we're poised for even greater expansion and are on the lookout for outstanding team members to join our mission.

Hybrid Work Model

At Assent, we proudly embrace a remote-first work model, valuing the flexibility and autonomy it provides our team. We also acknowledge the intangible benefits of occasional in-person workdays. For team members situated within 50 kms/31 miles of our five global offices in Ottawa, Eldoret, Penang, Columbus, and Amsterdam, you can expect to come into the office at least one day a week. Similarly, those near our co-working spaces in Nairobi and Toronto are encouraged to work onsite once a month.

Assent is seeking a visionary Senior Marketing Leader to optimize our demand generation and ABM strategies. In this pivotal role, you will lead the development and implementation of high-impact campaigns across key verticals and partners, leveraging data insights and marketing technologies to drive growth. Your strategic GTM plans will align demand generation and ABM efforts, ensuring maximum ROI from our marketing investments.

We require a seasoned marketing professional with at least 15 years of leadership experience, including 5-7 years in senior roles within the B2B Enterprise SaaS market. You should have a proven track record in scaling companies from US$100-250M annual recurring revenue, expertise in Marketing Automation, Web Analytics, Salesforce, and Account-Based Marketing, and strong analytical skills. Outstanding leadership, collaboration, and communication abilities are essential, as you will cultivate a high-performing team and work closely with Sales, Product, and Content teams to drive new opportunities and campaign workflows..

Key Requirements & Responsibilities 
You will provide the leadership, experience and vision to ensure that Assent optimizes outbound and inbound demand generation, targeted ABM programs, and sales funnel development.  You will serve as a positive, dynamic leader for your team to develop and implement high impact strategic campaigns and tactical marketing programs across key verticals, and partners. More specifically, you will leverage your experience and people leadership skills to:

• Create predictable programs and strategies through strategic GTM aligned demand generation and ABM strategies;
• Leverage data insights at scale to optimize channel and ABM program strategies in line with marketing and business objectives; determine priority metrics (and systems and processes to report upon) and advise on the effectiveness and future direction of our lead generation marketing campaigns and spending;
• Partner closely/productively with Sales, Product and Content to drive new opportunities aligned with expanding markets and establish campaign workflows;
• Design a comprehensive demand generation strategy, which includes plans for vertical industry, market segments, and partner alliances; leverage inbound and outbound tactics (including webinars, content, events/tradeshows, emails, paid advertising, social media, SEO, microsites, target prospect profile marketing);
• Grow an incredible team by developing existing talent and recruiting the best talent and channel partners in the industry; 
• Drive marketing automation through leading best practices in system usage, integration and reporting; 
• Contribute productively to the overall success and leadership of marketing at Assent, as a leader of the Marketing organization. 
• Be familiar with corporate security policies and support the information security function to protect both information systems and corporate assets from undue risk. 

This is not an exhaustive list of duties. Responsibilities may be altered and/or added from time to time to meet business needs.

We strongly value your talent, energy and passion in addition to:

• An education in business or a relevant field is required, and an advanced degree in business is strongly preferred.
• In addition, a minimum of 15 years of well-rounded marketing leadership in positions of increasing responsibility, culminating in at least five to seven years in a senior leadership role.
• Ideally, you’ve focused on B2B Enterprise SaaS market growth, growing a company from the US$100M to US$250M annual recurring revenue range.
• A superior track record achieving lead generation and channel results year over year; 
• Outstanding leadership skills, a flexible growth mindset and ability to work in a fast-paced, team environment, with a track record of building and leading scaling teams with world-class execution
• A track record of successful implementation of new practices and methodologies that drove project efficiencies and scalable customer value; 
• Significant experience with Marketing Automation, Web Analytics, Salesforce, and Account-Based Marketing—with demonstrable success in leveraging these platforms. Proficiency in predictive analytics and AI-powered tools like 6sense to drive ABM strategy and execution is strongly preferred.
• Foundational cross-functional processes experience that helps give clarity and empowerment to a growing organization;
• Strong analytical and quantitative skills – must have the ability to analyze and derive meaning from data which you will then translate into actionable changes; 
• A history of strong decision-making and communication skills;
• Fluency in demand generation metrics and approaches to test and optimize them;
• Evidence of contributing genuine value to your employer as well as your team and clients.

Life at Assent

Wellness: We believe that you and your family’s well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days and more.

Financial Benefits: It’s not all about the money – well, it’s a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options and more.

Life at Assent: There is purpose beyond your work. We provide our team members with flexible work options, volunteer days and opportunities to get involved in corporate giving initiatives.

Lifelong Learning: At Assent, curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.

At Assent, we are committed to growing and sustaining an environment where our team members feel included, valued, and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).

Our commitment to diversity, equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences, and fostering a culture of belonging where all team members are included, treated with dignity and respect, promoted on their merits, and placed in positions to contribute to business success.

If you require assistance or accommodation throughout any part of the interview and selection process, please contact [email protected] and we will be happy to help.