Paid Social Manager - US

We’re ASOS, the online retailer for fashion lovers all around the world. 

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions. 

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.  

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you. 

The Paid Social team is part of the Media LAB department and runs programmatic campaigns for ASOS globally, in order to deliver traffic, sales and new customers to ASOS in line with additional business goals and KPIs. Responsible for 5%-10% of total ASOS sales and new customers, the team runs full funnel activities across a number of channels including Facebook/Instagram, Snapchat, and other social platforms, and is responsible for the profitable spend and evaluation of a multi-million pound budget. 

Working closely with the Paid Social Lead and other business stakeholders, the Paid Social Manager will work to ensure best in class deployment of social media campaigns across different channels to reflect ASOS’s investment strategies across lower-funnel KPIs as well as playing a pivotal role in developing best practices for the evolving full funnel marketing vision across existing social platforms – Facebook, Instagram, Snapchat – and new platforms – TikTok, Pinterest, Twitch & beyond. 

This is a strategic execution and management role working across all ASOS markets and involving close collaboration with multiple business functions to ensure efficient and effective use of ASOS resources into paid media campaigns across the full funnel to ultimately drive profitable return on investment. 

The Details 

• Work alongside internal Marketing teams to deliver exceptional channel performance against strategic business and commercial objectives across multiple markets, with the main focus to drive full-funnel acquisition, retention and lifecycle marketing across Paid Social
• Develop best practices to test and scale mid and upper funnel activities across a multitude of social channels (new & existing) to ensure effective communication of brand & proposition messaging 
• Cross-channel planning of complex full funnel paid social campaigns to support business priorities across different business units and/or brands (potentially outside of paid social if working with multiple teams) 
• Execution of robust media experiments aimed at driving incremental growth and scaling media investment, especially to solidify mid and upper funnel activities within our marketing mix 
• Experiment with organic social boosting and work to establish it as a recurring activity to complement a full funnel paid social approach
• Development and implementation of team processes aimed at improving efficiency and effectiveness of team output
• Extensive cross-functional collaboration with other teams (internal & external) including creative, insight, trade, martech, brand, etc. 
• Proactive management of external Paid Social platforms and tech partners to ensure effective service and deliverables in line with ASOS business goals and priorities

About You  

• Has a passion for all things paid social and Is obsessed with driving growth through innovative and efficient commercial performance  
• Has strong analytical acuity and data-driven decision-making capability and can bring a metrics, data and performance driven approach to the role 
• Advanced knowledge of growth and acquisition metrics including digital media planning, buying and optimization, paid acquisition tactics and best practices  
• Ability to understand & adjust to differences between geographies & cultures 
• Constant desire to learn & undertake new challenges 
• Flexibility in adapting to fast-changing priorities and a fast-paced work environment 
• A true collaborator with proven problem-solving skills and an ability to work across diversity in functions and levels  
• A strong understanding of paid social and, ideally, several years hands on experience of managing paid social channels 
• Commercially focused, with strong budget, planning experience and ability to demonstrate precise marketing ROI
• Possesses a test and learn mentality
• Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously

BeneFITS’ 

• Employee discount (hello ASOS discount!) 
• ASOS Develops (personal development opportunities across the business) 
• Employee sample sales  
• Access to a huge range of LinkedIn learning materials 
• 25 days paid annual leave + an extra celebration day for a special moment 
• Discretionary bonus scheme  
• Private medical care scheme 
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits 

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.