Alliance Marketing Manager - job 1 of 3

Job Summary

A company is looking for a Manager of Alliance Marketing to lead co-marketing initiatives with strategic technology partners.

Key Responsibilities:

• Manage execution of co-branded marketing programs with assigned Alliance Partners
• Collaborate with stakeholders to shape partner marketing strategy and resource allocation
• Build and manage annual and quarterly co-marketing plans, ensuring alignment with joint pipeline goals

Qualifications:

• Bachelor's degree in marketing, business, communications, or related field and 6+ years of relevant experience, or equivalent experience
• At least 1 year in a lead or management role, preferably within partner or alliance marketing
• Strong background in B2B technology marketing, particularly with partner ecosystems
• Proven track record in building and executing joint marketing campaigns with technology alliances
• Familiarity with MDF/Co-Op programs and pipeline-influenced marketing reporting