Senior Director of Advertising Analytics

Job Summary

A company is looking for a Senior Director of Advertising Analytics, Yield & Pricing.

Key Responsibilities

• Develop and refine yield strategies to optimize monetization across various channels
• Create and manage forecasting models for supply and demand in collaboration with ad operations
• Define and lead ad testing frameworks, including hypothesis formation and experiment readouts

Required Qualifications

• 10 years of experience in advertising analytics, yield management, or pricing strategy
• 5 years of experience in digital media ecosystems, including programmatic and retail media
• 4 years of experience in data analytics, forecasting, and business modeling
• 4 years of experience with tools such as SQL, Python or R, and statistical modeling techniques
• Bachelor's degree in Business, Economics, Mathematics, Statistics, or a related field