Retail Sales Director-East Region

Job Title: Regional Director – Retail Sales, East Region

Summary:

1915 South/ Ashley is seeking a high-energy, data-driven, and modern retail leader to serve as our Retail Sales Director in the East Region. This role is ideal for an analytical and performance-driven retail leader who thrives on the sales floor, engages with teams, and utilizes metrics to drive results. The Retail Sales Director will oversee sales operations, enhance customer experience, and lead store teams to achieve revenue and margin goals. This role requires a strategic thinker and engaged leader with at least 7 years of retail sales leadership experience, including management.

This role can be based out of either of the markets below and requires 100% travel to stores in these markets.

Key Responsibilities:

·         Sales Leadership & Execution – Develop and execute a sales system focused on guest connection that maximizes guest engagement, revenue and profitability.

·         Data & Analytics-Driven Decisions – Leverage reporting and analytics to inform business decisions, improve conversion rates, and optimize performance.

·         Team Development & Coaching – Recruit, train, and mentor store managers and sales associates to develop high-performing teams. Develop the pipeline of retail leadership talent.

·         Customer Experience Enhancement – Ensure exceptional in-store experiences by fostering a culture of connection, service excellence and product expertise.

·         Sales Floor Engagement – Actively lead from the front, being present on the sales floor to support teams, drive energy, and maximize selling opportunities.

·         Merchandising & Store Performance – Partner with merchandising teams to align product presentation with consumer trends and buying behaviors.

·         Multi-Unit Oversight – Lead and coordinate selling strategies across multiple store locations, ensuring consistency in execution and performance.

·         Goal Setting & Performance Management – Establish sales targets, review store-level performance, and implement action plans to address gaps.

·         Technology & Innovation – Leverage modern retail technology, tools, and digital sales channels to enhance customer interactions and sales effectiveness.

·         Collaboration with Leadership – Work closely with executive leadership, marketing, and operations to align business strategies with company goals.

Markets:

·         Jacksonville, FL (7 Stores)

·         Greensboro, NC (5 Stores)

Qualifications:

Bachelors of Science or Equivalent Experience

10+ Years of Retail Sales Experience

7+ Years of Retail Leadership Experience

2+ Years of Multi-Unit Retail Leadership Experience

Preferred Qualifications:

10+ Years of Retail Leadership Experience

 Role Classification: Director

Reports To: Vice President of Sales