Graduate Market Research Analyst in Sports

At a glance: 

• Location – Germany 
• Start Date – August 2025 
• Contract Type – 12 months Fixed Term Contract
• Working Arrangement – Hybrid in Cologne or Remote anywhere else in Germany  

Here’s a summary of the role:    

Are you a sports-focused graduate passionate about market research and eager to make a significant impact on both existing and potential new clients? As a Graduate Market Research Analyst at YouGov Sport, you will play a crucial role in supporting our German research teams (Services & Products), particularly in running sports-specific projects. Your knowledge of sports business, sponsorship evaluation, and fan engagement analytics will help shape our insights and provide valuable data to clients in the industry. Additionally, you will assist our sales department by delivering research-driven strategies to drive business growth. 

This is an exciting opportunity to develop your analytical skills, contribute to meaningful sports-related projects, and grow within a dynamic and supportive environment. 

Here’s a breakdown of what you’ll do (not all of it, just the important stuff):  

• Conduct detailed sports market analysis to generate insights for clients, enhancing our data offerings and supporting business growth. 
• Assist the German research team with ongoing projects, particularly within sports sponsorship, fan engagement, and media impact analysis, ensuring quality and timely delivery. 
• Support business development by identifying new leads and prospects in the sports industry, utilizing data-driven insights to engage them effectively. 
• Engage in outreach efforts to expand our client base by providing compelling sports research insights. 
• Collaborate with cross-functional teams to integrate sports research findings into broader business strategies. 
• Present research findings to internal and external stakeholders in a clear and concise manner. 
• Provide support to the sales department by delivering market insights and sports industry trends to help drive business growth. 

These are the essentials you’ll need to get an interview:  

• Currently enrolled in a Bachelor’s or Master’s program at a sports university or a related field such as Sports Management, Business, Marketing, or Economics. 
• Strong analytical skills and the ability to interpret complex sports data sets. 
• Excellent communication skills, both written and verbal, in German and English. 
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). 
• Ability to work independently and as part of a team. 
• Strong attention to detail and organizational skills.                                      

It would be great if you had these to, but we’ll support you if you don’t: 

• Experience with sports market research tools and software. 
• Knowledge of sports business models, sponsorship trends, and media valuation. 
• Previous experience in a research or analytical role, particularly within sports organizations, agencies, or rights holders. 
• Familiarity with data visualization tools for sports analytics. 

What to expect from the hiring process: 

• Call with Talent Partner 
• Assessment/Practical Interview 
• Final Interview with the hiring team  

Graduate Programme Overview: 

Our Graduate Programme is designed to accelerate your career and provide a comprehensive foundation for success. Here's what you can expect: 

• 12-Month Development Programme: A structured programme featuring role-specific training and professional skills development to equip you for success. 
• Real-World Experience: Engage in meaningful tasks and projects, gaining hands-on experience from day one. 
• Exposure to Senior Leadership: Benefit from direct interactions with our CEO, graduate sponsor, and functional leaders, offering invaluable insights and mentorship. 
• Comprehensive Support System: Enjoy continuous guidance from the People Experience and Development team, as well as your dedicated line manager. 
• Pathway to Promotion: Successful completion of the programme can lead to a permanent role and promotion, contingent on your performance. 
• Graduate Alumni Network: Stay connected with your cohort and join a vibrant community of programme alumni to support your long-term growth. 

Our programme offers an incredible opportunity to build your skills, expand your network, and shape your career in a supportive and dynamic environment. 

What can we offer you: 

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.  

• A cohesive, fun, inclusive and supportive team environment. 
• From day one, you'll have the opportunity to engage with our fast-paced, innovative teams and make meaningful contributions. We encourage innovative thinking, and when combined with our collaborative culture, it creates an enjoyable and inspiring experience for all. 
• A good work-life balance. Because we all work better when we are rested. Your wellbeing is as important to us as your career growth. Access curated resources for your physical, mental, financial, and social wellbeing at your convenience, anytime, anywhere. 
• Exclusive LinkedIn Learning license offering unlimited access to a vast library of high-quality, expert-led training courses that are designed to elevate your skills and foster continuous growth. 

Ready to take the first step? Apply now and be part of our next generation of leaders!