Business Development Director - Digital Marketing

As a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 400,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data transformation solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our team works across locations in North America, Europe, and Asia serving our global clients in the markets that matter to them. www.welocalize.com

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About Adapt

Job Reference: #LI-JC1

Adapt – a Welocalize company – is a digital performance marketing agency with services across Paid Search, Programmatic, Paid Social, SEO, Content Marketing, Conversion Optimization, and Web Analytics. We help brands grow faster at home and abroad in over 250 languages.

We have an international presence and we are getting busier every month with new business and fantastic client retention. Adapt has recently launched a new brand, website, and proposition, making this an exciting opportunity to join a growing and ambitious digital marketing agency, helping to define a new direction for its in-house marketing initiatives

OVERVIEW

The Business Development Director will work as a part of the global Sales Team and is responsible for generation of new leads, closing of new business and up-selling within the current client accounts. While often working on her/his own initiative, the role requires large degree of co-operation amongst all stakeholders involved in the sales cycle process. Some traveling will be necessary. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

- Development of an effective understanding of the Company’s business and services, e.g.:

- Paid Media Advertising Services (including Paid Search and Paid Social Advertising)

- Programmatic Advertising;

- Search Engine Optimization (SEO) Services;

- Content Marketing Services;

- Web Analytics Services;

- Conversion Optimization Services.

- Promotion of Welocalize’s & Adapt’s competitive value and expertise in the Multilingual Digital Marketing Industry.

- Researching and analyzing industries in order to identify new business opportunities.

- Establishing and maintaining client relationships.

- Working knowledge of our contact database, invoicing system, and project management software.

- Working with the Program Directors, Solutions, Account Directors, and/or Account Managers to create account plans, RFPs, SOWs, and quotes, and ensuring that administrative details are handled efficiently and effectively.

- Working effectively as a team with digital marketing operations teams to exceed client expectations.

- Working in a global team defining the underlying value proposition and service offerings for your existing clients and new client targets.

- In conjunction with your manager, take responsibility and accountability for designated clients and projects.

- Collaboration with your manager and global team to define internal and external expectations and align those to specific deliverables.

- Attending and participating in weekly department meetings.

- Identifying and resolving client concerns.

- Participation in industry conferences to network, acquire industry education, build new leads and sustain current client relationships.

- Generating profitable sales that meet territory objectives through meeting and/or exceeding established sales targets.

- Cultivating and building strong business relationships with key decision-makers.

- Management of the complete sales cycle from prospecting through to closing.

- Prospecting via phone, e-mail, and other mediums; follow-up calls, and emails.

- Demonstrating and educating the value of the service to the buyer.

- Obtaining and provision of territory information regarding market intelligence and penetration.

- Accurate planning and reporting of all sales-related metrics.

- Generation of a qualified pipeline for new business and existing clients.

- Completing of required sales reporting and ensuring accurate 90-day, 60-day, and 30-day forecasts are updated weekly.

• Must have Business Development experience and be able to demonstrate success in a similar industry and position, ideally focused on selling Services rather than pure Technology sales.
• Experience working in Sales within the Digital Marketing industry (SEO, Paid Media, Paid Search, etc.)
• Experience working in Sales within the Localization Experience vertical would be an advantage.
• Must have current experience working with a sales quota on a monthly/yearly basis. 
• Must have an understanding and proven track record working with Salesforce or related CRM. 
• Has a track record of procuring leads on his or her own while “owning” the business. 
• Has a track record of finding, closing, and maintaining business including new and existing accounts.  

• Experience and knowledge of the challenges around Digital Marketing and Internationalization.
• Strong computer skills. 
• Excellent written and verbal communication skills. 
• Detail oriented. 
• Positive attitude. 
• Outstanding problem-solving skills. 
• Ability to work well with others and independently in a multi-cultural atmosphere.  

• Bachelor’s degree (BA), or equivalent work experience.

List of Benefits:

- Medical Insurance

- Telemedicine Benefit

- Dental Insurance

- Vision Insurance

- FSA and HSA

- Life and Disability Insurance

- Sick Time: 6 days per year

- Paid Holiday - Unlimited Vacation

- Employee Assistance Program

- 401 (k) Retirement Plan

- Paid Maternity Leave

- Paid Adoption Leave

Other Information:

Adapt is an award-winning, fast-paced & collaborative agency, we strive to make this a fantastic place to work for everyone:

Fully hybrid – we have offices across Europe, and our teams can use this space or work remotely

Flexi working – we believe in being flexible so that your work fits around your lifestyle, rather than the other way around

Training – dedicated training time in your diary to ensure you’re continually learning and developing in the areas interesting to you

Working Abroad – work from another country for a few weeks a year, all you need is an internet connection!

Socials – we have legendary Summer & Christmas parties as well as regular social events organized by our wonderful Social Committee

Knowledge Shares – we arrange a weekly slot for the whole agency to come together and learn something new, from external speakers to sharing a new platform feature internally – these are a highlight

Wellness – we know how important mental health is, our Wellness Team do a fantastic job supporting the agency, raising awareness, and running initiatives to help look after our mental health

Welocalize is committed to equal opportunities and in compliance with the General Law on the Rights of People with Disabilities, this vacancy is also available and we encourage those candidates who have a disability certificate (equal to or greater than 33%) to apply.