Legacy & In Memory Marketing Officer

Legacy & In Memory Marketing Officer

Contract type: Permanent, Full Time, 35 hours per week

Location: London, UK subject to the right to work.

UK Hybrid Working: A minimum of 40% of working time is spent face to face, either in London office, or as a result of external engagement or travel for WaterAid. WaterAid is located at Canary Wharf, London and this will be your location and contract base.  

*60/40 hybrid working at WaterAid is currently defined as: 60% of an employee’s time in a location of their choice, 40% face to face, defined as in the London office, at conferences or at stakeholder meetings or other location as relevant for the proper performance of the duties of the role. 

Salary: £33,233 - £34,894 per year with excellent benefits

About WaterAid

Want to use your skills in fundraising and marketing to play a vital role in making clean water, decent toilets and good hygiene for everyone everywhere?

We need passionate, creative and dedicated people. In return, you will be encouraged and empowered to be yourself at your very best.

Join WaterAid as the Legacy & In Memory Marketing Officer to change usual for millions of people so they can unlock their potential, break free from poverty and change their lives for good.

About the Team

The WaterAid Legacy & In Memory team is responsible for increasing supporter and public awareness and consideration to give a gift in their will and/or an in memory gift. We deliver an audience led communication programme using diverse channels and products. The team deliver supporter journeys, engage staff in the cross promotion of gifts in wills and in memory giving and all aspects of legacy gift case management. We contribute to 14% of WaterAid’s voluntary income, meaning you’ll be a vital part of helping us reach even more people with life-saving clean water. 

About the Role

As our creative and innovative Legacy & In Memory Marketing Officer, you will deliver a range of compelling communications to increase consideration for legacy giving and implement personalised stewardship journeys for our legacy and in memory supporters, as well as delivering engaging thank you events. 

In this role, you will plan, manage and execute print, email and digital campaigns across the marketing funnel, as well as deliver exceptional stewardship, through personal communications and events, to our committed supporters.

You’ll also: 

• Prepare and agree campaign strategies using data, analysis and insight that meet specific objectives within the LIM Team plans
• Undertake Project Management responsibilities required for the successful and timely delivery of campaigns
• Manage relationships with external agencies and suppliers to ensure the effective and timely delivery of campaigns 
• Manage a legacy and high value supporter event programme
• Operate a rigorous test to learn methodology, regularly monitoring, evaluating and analysing campaigns

You’ll be passionate about using your experience in fundraising and marketing to make a difference by creating inspiring and supporter-led communications that effectively raises consideration for legacy giving and uncovers new prospects and pledgers. You will steward our existing legacy and in memory supporters through engaging supporter journeys and events.

To be successful, you’ll need: 

• Proven experience in a direct marketing or supporter engagement role
• Proven experience in delivering and/or supporting on events
• Experience of developing and implementing supporter journeys across multiple channels
• Working style that reflects WaterAid’s values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation.

Although not essential, we also prefer you to have:

• A recognised direct marketing qualification
• Experience of legacy or in memory fundraising
• Experience of working in the voluntary/ fundraising sector

View full job description here

Closing Date: Applications will close 12:00 UK Time on Wednesday 28 May. Shortlisting and interviews may take place on a rolling basis and the application process will close if a suitable candidate is found prior to the advertised closing date.

How to Apply: Click ‘Apply’ to complete the pre-screening questions and upload your CV and an essential cover letter.

Can I use Artificial Intelligence (AI) technology in my application? At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Pre-employment screening:

To apply for this post, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to the applicable laws in the respective countries to comply with our Safer Recruitment policy. All our UK-based vacancies require a basic Disclosure and Barring Service (DBS) check.

Our Benefits:

• 36 days' holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days annual leave
• We offer a generous pension plan with employer contribution of up to 10%
• Wide range of flexible and agile-working arrangement
• Season Ticket Loan
• Free annual eye tests
• Pay as You Give charitable giving scheme
• Enhanced Maternity and Adoption/Surrogacy pay, Shared Parental Leave and Paternity Leave
• Sabbaticals
• Volunteer Day

Our Commitment:

Our People Promise: We will work with passion and focus to ensure safe and sustainable water, toilets and hygiene are available to everyone, everywhere. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have.  We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to put the wellbeing of our people first, to be a place where people feel safe and able to contribute their voice and truly live our values.    

Equal opportunities: We are an equal opportunity, disability-confident employer and are dedicated to achieving the highest standards of diversity, equity and inclusion. We welcome applications from people of all backgrounds, beliefs, customs, traditions and ways of life. This includes, but is not limited to, race, gender, disability, age, sexual orientation, religion, national or social origin, health status, and economic or social situation.

Safeguarding: We are also committed to protecting everyone we come into contact with. We have a zero-tolerance approach to abuse of power, privilege or trust across our global work, and any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously.