VP of Integrated Marketing

Job Summary

A company is looking for a Vice President of Integrated Marketing to lead integrated marketing efforts and drive brand awareness and subscriber acquisition.

Key Responsibilities

• Develop and execute the annual integrated marketing plan and consumer insights strategy
• Plan and implement innovative marketing campaigns and product launches to enhance customer acquisition and brand integration
• Oversee public relations initiatives and social media strategies to increase brand visibility and engagement

Required Qualifications

• Minimum 15+ years of integrated marketing experience in consumer-focused brands
• Proven track record in utilizing integrated marketing strategies to scale revenue
• Experience managing cross-functional teams in marketing, creative, PR, and consumer insights
• Proficiency in analyzing marketing performance metrics and setting KPIs
• Strong leadership skills with a collaborative approach to team management