Vice President of Growth Marketing - job 2 of 3

Job Summary

A company is looking for a Vice President of Growth Marketing to lead its marketing efforts focused on lead generation and adoption in school districts.

Key Responsibilities

• Build and execute a full-funnel marketing strategy centered on lead generation
• Launch campaigns to generate interest and urgency among district leaders
• Manage a small team of marketers while tracking KPIs related to campaign performance

Required Qualifications

• Experience marketing to school districts and understanding the K-12 decision-making process
• Proven success in building and optimizing lead generation programs for education companies
• Strong knowledge of digital channels, campaign testing, and marketing automation
• Experience partnering cross-functionally with sales and product teams
• Passion for equity in education and belief in the power of literacy