Digital Marketing Specialist

Company overview

An Important international software company specializing in innovative solutions for the media industry. We are a well-established business, offering integrated solutions specifically designed for media.

We are looking for a well-rounded Digital Marketing Specialist to help the business bring it’s marketing efforts to the next level.

Responsibilities

• Execute marketing and communication strategies across multiple disciplines, guided by the company’s overall business and marketing objectives.

• Strong focus on B2B demand generation through appropriate channels (ie. Email, webinars, social etc.)

• Execute company’s content strategy and oversee the content creation process across multiple marketing and communication channels, including social media, blog articles, newsletters, and website content.

• Work closely with other teams across the company (in particular, Sales and Product) to gain a thorough understanding of budgets, goals, target audiences, and product strengths and weaknesses.

• Help define and execute multiple email marketing strategies, to include net new lead nurturing, existing customer upsells, retention, and win-back.

• Plan and execute industry events such as exhibitions and tradeshows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating pre- and post-show marketing activity.

• Develop and maintain a deep understanding of the competition and build targeted campaigns at direct competitors.

• Track and evaluate marketing performance via analytical tools (HubSpot CRM, Google Analytics, social media platforms, and SEMrush).

Requirement/Experience/Skills

• 3-5 years Marketing experience.

• Proven experience in digital marketing, preferably within the software industry.

• Experience and understanding of performance marketing, including KPIs and channels and conversion rates

• Knowledge of media industry (Publishing, broadcasting and newspaper software) is highly desirable.

• The ideal candidate should thrive in a proactive, new sales-focused environment.

• Proficient level of English is a must.

• Willingness to travel across Europe.

• Demonstrable experience leading and managing multiple marketing strategies.

• Proficiency with HubSpot (or similar CRM, website, marketing automation), LinkedIn Sales Navigator, Microsoft 365.

• Team-player who is able to work in a collaborative environment.