Director, Integrated Marketing

Director of Integrated Marketing

Location: Remote

About ValidMind

ValidMind empowers financial services organizations to bring more trust and transparency to the world’s AI/ML/LLM models. With the rapid evolution of AI, increased regulatory scrutiny, and lack of fit-for-purpose tooling, financial services’ Model Risk Management (MRM) and AI Governance functions are under enormous pressure to ensure compliance. We are passionate about helping these organizations seamlessly and confidently test, validate, and document their business’ AI models while ensuring compliance with domestic and international AI and model risk regulations.

As the Director of Integrated Marketing, you will play a critical role in shaping ValidMind’s brand, demand generation, and thought leadership efforts across multiple channels. You will develop and execute integrated marketing campaigns that align with our business goals, ensuring a consistent and compelling message across digital, events, content, and paid media. Working closely with product marketing, sales, and external partners, you will drive engagement, pipeline growth, and customer acquisition.

What You’ll Be Doing & Your Impact:

• HubSpot Optimization: Work closely with the sales team to optimize ValidMind’s use of HubSpot and ensure best practices are employed, and the tool is supporting pipeline growth. 
• Campaign Strategy & Execution: Develop and execute data-driven integrated marketing campaigns to drive awareness, engagement, and demand for ValidMind’s solutions.
• Content & Thought Leadership: Craft compelling messaging and thought leadership content tailored to financial services and AI risk management audiences.
• Digital & Paid Media: Oversee the strategy and execution of digital marketing initiatives, including paid search, paid social, programmatic, and ABM campaigns.
• Field & Event Marketing: Contribute to event marketing strategy, including sponsorships, hosted events, and webinars, ensuring seamless execution and alignment with business objectives.
• Sales Enablement & Collaboration: Partner closely with sales and business development teams to align marketing efforts with revenue goals and support pipeline acceleration.
• Performance Analytics & Optimization: Track, measure, and optimize marketing performance across all channels, using data-driven insights to refine strategies and improve ROI.
• Product Marketing: Work closely with the product team to ensure go-to-market alignment, develop messaging that resonates with target audiences, and support product launches with integrated campaigns.
• Team Leadership & Agency Management: Eventually, build a team of marketing professionals and manage relationships with agencies and external vendors.

Who You Are & What Makes You Qualified:

• 8+ years of experience in integrated marketing, demand generation, or growth marketing, preferably in B2B SaaS, fintech, or AI/ML solutions.
• Proven track record of developing and executing multi-channel marketing campaigns that drive pipeline and revenue growth.
• Strong expertise in digital marketing, content marketing, event marketing, and paid media.
• Data-driven mindset with experience using marketing analytics, attribution models, and performance optimization tools (e.g., HubSpot, Google Analytics, Salesforce, etc.).
• Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product, and external partners.
• Experience managing agencies, vendors, and marketing teams.
• Familiarity with AI, model risk management, or financial services marketing is a strong plus.

What does ValidMind offer?

• A total compensation package, including base salary, equity incentive, paid time off, and benefits
• An inclusive, remote-first work culture with regular get-togethers around the world
• Work-life balance with a flexible work schedule
• Great career development prospects

At ValidMind, we create the most efficient solution for organizations to automate testing, documentation, and risk management for AI and statistical models. Working here means being at the forefront of AI risk management, but it’s also more personal than that: we promote an inclusive culture where we value your ideas and creativity. We want you to have a sense of ownership over your work, to build mutual trust with your peers, and to feel supported in everything you do. As a VC-backed company in the early stages of growth, there is ample room to grow.