Social Media & Advertising Manager

LSI, Specialty Meats, a Jack Link's owned business, is a leader in all natural air dried beef meat snacks offering a diverse portfolio of high quality products to our customers and consumers.  We are stewards of our brand, quality, value and safety are paramount in all that we do.

Running with Sasquatch takes a team. We invite you to run with us, succeed with us, and celebrate with us. Most importantly, Feed Your Wild Side with us on our journey to be the dominant global leader of branded protein snacks!

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Still family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s also has a large corporate hub in Downtown Minneapolis, Minnesota, and operates a total of 11 manufacturing and distribution facilities in four countries. Jack Link’s produces high-quality, great-tasting protein snacks that feed the wild sides of consumers around the world. Jack Link's Protein Snacks family of brands includes Jack Link's, Lorissa's Kitchen, World Kitchens Jerky, Bifi and Peperami.

The Social Media & Advertising Manager role serves as the heartbeat of our brand. 

This is not a remote job.  The Job will not have a budget for relocation.

As part of the Ecommerce and Digital Strategy Team, the selected individual will play an integral role in ensuring that our activity in the social media space is occurring in the places where our brand and the consumer connect. 

Using their unique insight, the Social Media & Advertising Manager creates, plans and posts content across all social channels utilizing native platforms and in-house social scheduling/monitoring tools. 

Specifically you will: 

• Develop and manage an ongoing social content calendar for all relevant social media channels
• Collaborate with internal and external creative team to create and curate high-quality, relevant social content
• Maintain a deep understanding of each brand’s identity and target positioning with core audiences. Be a steward for the Jack Link’s house of brands, with an emphasis on biltong/air-dried beef.  Ensure brand voice and personality comes through in all social posts and conversations.
• Engage with audiences on owned social channels and build relationships by regularly engaging with like-minded brands and influencer feeds
• Maintain an excellent response time by responding to all customer complaints and questions across all social channels through in-house social community management tool
• Support influencer programs by approving and providing feedback on influencer social content, organizing product orders, and monitoring performance
• Collaborate with external agencies to ensure best in class monthly and quarterly reporting
• Lead post-specific reporting highlighting wins and providing recommendations on potential optimizations
• Stay informed of social media marketing trends and social channel capabilities as they rapidly evolve and provide channel and community insights with actionable next steps on an ongoing basis.

Qualifications

• Marketing/Journalism degree or equivalent
• 2+ years of executing social media initiatives with demonstrated success bringing exciting, forward-thinking ideas to life
• Self-starter, motivated, resourceful, and can take a project from start to completion. The ideal candidate is passionate about the brand, optimistic, and sees opportunity everywhere in our fast-paced, changing work environment.
• Experience working with a wide range of creative formats including: image, video, and link content, as well as newer formats such as ephemeral content, live videos, 360 videos and images, and GIFs
• Ability to create and edit original brand, product and lifestyle content using photography or video
• Strong knowledge of social content best practices and content specifications in Facebook, Instagram, Google, Amazon, X, TikTok, Pinterest and LinkedIn
• Experience using social media tools such as Sprout Social or similar platforms
• Strong interpersonal and communication skills are a must. This role requires constant collaboration with other stakeholders.
• Past agency experience is a plus

The salary for this role is $60,000 to 82,500   Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, and candidate skill set and experience. Base pay is just one component of Jack Link’s Total Rewards package for Team Members. Other rewards may include annual incentive and program-specific awards. Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.

PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to be successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee is regularly required to stand, walk, use hands to finger, handle, or feel, lift and/or move up to 80 pounds, and talk or hear.  The employee is occasionally required to sit, and reach with hands and arms.  The employee must occasionally lift and/or move up to 80 pounds.  Specific vision abilities required by this job include close vision.

WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The work environment is a plant / office setting with varying degrees of temperatures and noise levels. Exposure to manufacturing equipment movement and wet / slippery floors. Travel may be required.

Equal Employment Opportunity Employer
Jack Link's is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

E-Verify
Jack Link's provides the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new Team Member’s Form I-9 to confirm work authorization. IMPORTANT: If the Government cannot confirm that you are authorized to work, we are required to provide you written instructions and an opportunity to contact SSA and/or DHS before taking adverse action against you, including terminating your employment. We do not use E-Verify to pre-screen job applicants or to re-verify current employees and may not limit or influence the choice of documents presented for use on the Form I-9. In order to determine whether Form I-9 documentation is valid, we use E-Verify’s photo screening tool to match the photograph appearing on some permanent resident and employment authorization cards with the official U.S. Citizenship and Immigration Services’ (USCIS) photograph. If you believe that Jack Link’s has violated our responsibilities under this program or has discriminated against you during the verification process based upon your national origin or citizenship status, please call the Office of Special Counsel at 1-800-255-7688 (TDD: 1-800-237-2515).

All your information will be kept confidential according to EEO guidelines.