Integrated Marketing Manager

About Uncountable:

Uncountable is an innovative B2B SaaS company that revolutionizes industry workflows through data-driven solutions. Our unique platform allows businesses to streamline operations, promote efficiency, and unlock their full potential.

About the Role:

Uncountable seeks a strategic and execution-focused Integrated Marketing Manager to drive cohesive, multi-channel marketing programs supporting pipeline growth, brand awareness, and customer engagement. This role will serve as a key connector between content marketing, sales enablement, demand generation, PR, and social media, ensuring that all campaigns and initiatives align to amplify Uncountable’s position as the next-generation R&D software solutions leader.

The ideal candidate is a creative thinker, exceptional communicator, and detail-oriented project manager who thrives in a fast-paced, collaborative environment.

•  The following responsibilities are segmented into different categories which the Integrated Marketing Manager's responsibilities will fall under

• Develop and execute integrated marketing campaigns across email, content, social, paid media, website, and events to drive awareness, engagement, and pipeline.
• Define campaign objectives, messaging pillars, target audiences, and key channels in partnership with product marketing and sales.
• Build campaign timelines and ensure flawless execution across cross-functional teams.
• Manage campaign performance reporting, draw insights, and optimize programs based on data-driven decisions.
• Own marketing calendar and ensure campaign priorities are aligned with company goals and product launches.
• Test and iterate campaign tactics, creative, and messaging for continuous improvement.

• Lead the content strategy and creation roadmap, ensuring alignment with buyer needs and GTM priorities
• Create and manage the production of content assets — blogs, white papers, case studies, solution briefs, infographics, press releases, videos, etc.
• Manage organic social media marketing strategy and execution
• Collaborate with product, sales, and subject matter experts to develop technical content that resonates with R&D and manufacturing audiences.
• Manage content syndication partners and distribution channels to extend content reach and impact.
• Optimize existing and new content for SEO and website performance.
• Partner with 3rd party trade publications to launch multi-media campaigns - from webinars, e-blasts, content promotion, adverts
• Support with virtual event content creation, including speaker enablement (e.g., presentation deck outlining and creation, event promotion, and follow-up).

• Create and maintain sales collateral, pitch decks, competitive battle cards, email templates, and case studies.
• Support sales team in creation and optimization of strategic sales sequences (e.g., emails, LinkedIn messages, calls, etc.)
• Partner with sales leadership to identify gaps and continuously improve enablement materials.
• Develop playbooks and launch toolkits to help sales teams effectively leverage marketing content.
• Facilitate regular feedback loops with sales to ensure content relevance and adoption

• Lead company PR strategy and execution, including press release writing and distribution, media outreach, and thought leadership pitching.
• Manage relationships with PR agencies or freelancers to drive proactive and reactive media opportunities.
• Oversee corporate and product-related organic social media content calendars and publishing.
• Monitor media coverage and industry trends to inform PR strategy and messaging.

• Track and report on performance metrics across campaigns and channels, including lead generation, MQLs, pipeline, and content engagement.
• Leverage marketing automation (e.g. HubSpot) and CRM tools (e.g. Salesforce) to measure and optimize campaign effectiveness.
• Conduct A/B testing and other experimentation to optimize performance
• Provide actionable insights and recommendations to marketing and sales stakeholders.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-4+ years of experience in content marketing within the B2B SaaS industry
• Proven ability to create engaging content that drives brand awareness, lead generation, and customer engagement.
• Excellent understanding of SEO and experience with content management systems
• Excellent written and verbal communication skills, with a keen eye for detail
• Familiarity with data analysis and using metrics to inform content strategy
• The ability for potential travel ~10% of the time
• Self-motivated, with the ability to work independently and manage multiple projects simultaneously

• Marketing/Sales Platform experience: HubSpot, Outreach.io, Salesforce CRM, SEMRush
• Canva or similar Adobe-graphic design products
• Google Analytics
• WebFlow web design/development
• Experience with graphic design & video editing tools is a plus
• Passion for science, chemistry, and/or artificial intelligence
• An aptitude for statistics, mathematics