Digital Media Specialist - job 2 of 3

Job Summary

A company is looking for a Specialist, Digital Media.

Key Responsibilities

• Conduct keyword, audience, and bid research; monitor budgets for client campaigns
• Create ad copy and oversee the development of various ad formats while ensuring targeted audience relevance
• Compile and analyze performance reports, providing insights and recommendations for campaign optimization

Required Qualifications

• 2-4 years of experience managing digital advertising campaigns, particularly in Google Ads, Microsoft Ads, Meta Ads, and Programmatic DSPs
• Bachelor's degree in Marketing, Advertising, or a related field
• Ability to manage projects effectively and meet deadlines
• Strong analytical skills to interpret data and derive actionable insights
• Experience building ad campaigns using various user interfaces and editing tools