Digital Marketing Specialist - PPC

About Us:

The Law Office of Bryan Fagan is a fast-growing family law firm with (5) office in the Houston area and (1) office in Austin, Dallas, and San Antonio...and GROWING! Our client focused firm strives to provide professional, high-quality, and responsive legal services from start to finish. We believe our success is based on our commitment to our clients. Since we believe in taking the time to get to know our clients, providing stellar communication, and providing a dynamic support team throughout the duration of every case. Our attorneys are proficient in negotiating, resolving, and litigating a wide range of family law and estate planning and probate cases.

Job Summary:

We are seeking a results-driven, data-savvy, and strategic PPC (Pay per Click) Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for managing, optimizing, and scaling our PPC campaigns across multiple digital advertising platforms, with a strong focus on Google Ads, Bing Ads, Facebook Ads, and other paid channels. This role requires an analytical mindset, hands-on experience in campaign management, and a deep understanding of digital advertising trends and best practices.

Work Environment:

Onsite

Job Highlights: PPC Campaign Management

• Plan, execute, and manage Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other paid media campaigns to drive traffic, leads, and conversions.

Analytics & Reporting

• Track, measure, and analyze key performance indicators (KPIs), including CTR, CPC, CPA, ROAS, quality score, and conversion rates.

Optimization & Strategy

• Continuously test and refine PPC strategies to maximize campaign efficiency.

Compliance & Best Practices

• Ensure campaigns comply with Google Ads policies, Facebook Advertising guidelines, and industry best practices.

What you will bring to the position:

• 2-5 years of proven, hands-on experience managing PPC campaigns, preferably in an agency or in-house environment.
• Strong proficiency in Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and YouTube Ads.
• Experience with Google Analytics, Google Tag Manager, Google Search Console, and other tracking tools.
• Strong knowledge of keyword research, bid management, and audience targeting.
• Experience with landing page optimization, A/B testing, and conversion rate optimization (CRO).
• Advanced proficiency in Excel/Google Sheets for data analysis and reporting.
• Excellent understanding of digital marketing trends, automation, and AI-driven PPC strategies.
• Google Ads Certification (preferred but not required).
• Strong analytical and problem-solving skills.
• Ability to work in a fast-paced, results-driven environment.

Enjoy GREAT Benefits & Perks:

• Competitive salary.
• Health, dental, vision, short/long term disability insurance, 401K (5% match)
• Paid time off and holidays.
• Ongoing training and professional development.
• A collaborative and dynamic work environment.