Social Media Coordinator - Brooklyn

Bouldering Project’s mission is to foster meaningful human connection with the most inspiring and inclusive climbing, movement, and community spaces. We care deeply about humans. We’re driven by the pursuit of better. We create joyful places and pathways for climbing, fitness, yoga, and social experiences that inspire people to challenge themselves and engage in a lifestyle centered around health, friendship, and purpose. 

About You and the Role

In this role, you’ll be a curator of human connection, showcasing the spirit and experience of our physical space and community in the digital sphere. In close partnership with our Regional Marketing Manager (RMM), Brooklyn Assistant General Manager (AGM), & Manager team the Social Media Coordinator will be responsible for planning and creating Instagram content that drives brand affinity, member engagement, and new member growth.

• Collaborate with the Brooklyn AGM, RMM and Manager team to plan and execute a calendar of Instagram posts that represent ongoing gym programming and offerings.
• Drive local-level content creation, from ideation to final content (stories, grid posts, and reels) including capturing and editing photo / video content and writing compelling captions.
• Utilize brand guidelines and templates to ensure all content and messaging is on brand.
• Manage content requests, planning, and scheduling using available tools (bonus points if you have experience using Sprout and/or Asana).
• Attend events and programs to capture content for promoting the BP experience through social media and other online platforms.
• Stay informed on gym calendar, activities, policies, etc. to be able to respond effectively.
• Identify and reshare high-quality community content.
• Respond to direct messages, inquiries, and comments on social platforms.

• Experience or demonstrated ability in creating engaging social media content, including grid, reels, and stories. Bonus points for experience running social media marketing for a consumer brand.
• Excellent organizational, project management, and multi-tasking skills, including demonstrated ability to manage multiple projects in parallel.
• Passion for storytelling and bringing our brand to life.
• Comfort meeting new people and engaging with groups of customers and members.
• Desire and willingness to roll up your sleeves and collaborate in a hands-on, early-stage environment.
• Appetite for learning about our product, customers, market landscape, and community.

Please include a Resume and Cover Letter with your application submission. Applications will be reviewed on a rolling basis.