Social Media and Marketing Manager

Job Description | Social Media and Marketing Manager

Salary Range: $65,000 + $10,000 ($2,500 quarterly bonus)

About the Role….

Inn Cahoots, a boutique hotel, event venue, bars, and hospitality brand, is looking for a Marketing Manager to lead the development of a marketing plan that supports our brand identity. The marketing efforts should align with our fun, eccentric, growing brand.  What started out as a large-party short-term rental experiment has quickly evolved into one of the most unique (and fun) large group experience brands in Austin.  This year, we opened 4 distinct bar spaces – Austin Garden & Studio, Mischief, and IYKYK in one large multi-purpose space. The Marketing Manager will be key in the evolution of this brand!

No day is truly the same, and we are looking for someone who has the excitement and branding/marketing know-how to keep the Inn Cahoots brand evolving.  TikTok…we want to be on it.  Branded merch that gets guests excited to rep…yes, please! 

• Marketing Plan: Contribute towards the development and execution of the marketing plan to drive loyalty and brand awareness of Inn Cahoots among local customers and partners, and non-local Austin visitors. Work directly with Inn Cahoots team members and outsourced designers to produce landing pages, social media content, email campaigns, and sales enablement materials
• Stakeholder Relationship Management: Establish and develop relationships with key stakeholders/ partners/ influencers as relevant towards helping to build/execute content and communicate key company messages to the community. This may include some programming responsibilities (for instance, developing a partnership with Pitch a Friend to host their event)
• Marketing Communications: Sharpen positioning, messaging, and value proposition in partnership with cross-functional colleagues, including hotel, bar, and venue
• Social Media: Manage social channels and maintain social media presence. Practice brand consistency in copy through tone, voice, and terminology. Help create copy for social content that highlights our product, customers, and partners
• Market Knowledge: Know our customers inside and out. Define audience segments and work in the service of them. Become an expert on our products and the bar, venue, and group hotel space
• Events: Assist with any other general marketing tasks and projects as needed, including events
• Merch: Create a portfolio of sought-after merchandise that represents who we are and makes our guests excited to own

The ideal candidate has the following experience:

• Degree in Communications, Marketing, New Media, Public Relations, or Business
• 2+ years of marketing experience
• Experience executing multichannel marketing plans targeting many customer types
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices
• Experience writing social copy
• Experience working in hospitality

The ideal candidate has the following qualities:

• Super organized and detail-oriented - no detail is too small
• Curiosity, humility, and interest in building something new
• Ability to navigate ambiguity and thriving in dynamic organizations or rapid-growth orgs
• The ability to say: I don’t know but am excited to figure it out/try
• Able to meet tight deadlines under pressure
• Team player
• Great interpersonal, presentation, and communication skills

You are excited about this opportunity because you will….

• Play a key role in shaping the Inn Cahoots, Austin Garden & Studio, IYKYK, and Bar Mischief branding under the Inn Cahoots umbrella
• Develop short term and long term marketing plan for Inn Cahoots brand and specific one-off events
• Create brand toolkits and ensure brand consistency across all touchpoints.
• Utilize both your creative prowess and love for project management to get projects and key marketing/branding initiatives up and running
• Manage the RFP process for new agency partners as well as lead all agency relationships
• Define social brand presence and create new marketing partnerships across social channels to grow the brand
• Create a portfolio of sought after merchandise that represents who we are and makes our guests excited to own
• Develop marketing plans (as needed) in support of grand openings and events
• Lead and support all potential marketing initiatives
• Develop social programming efforts and partnerships with influencers for these programs (ie, tailgating)
• Manage all online presence including website, AirBNB, peerspace and more!
• Manage the RFP process for new agency partners as well as lead all agency relationships

We are excited about you because….

• You have experience in a marketing and branding role where you have owned the full life cycle of bringing branding and marketing plans to execution.   We are a small but mighty team where everyone rolls up their sleeves to get things done!
• Creativity is what drives you.  No idea is too crazy to discuss with this team.  You love trends and aren’t afraid to “blur the lines” for the sake of being revolutionary.
• You are an integrator, someone who can lead and motivate around a key idea
• You have strategic and critical thinking skills; ability to see the “big picture” while also diving into details
• Someone with excellent visual story-telling and speaking skills who can communicate effectively, concisely, and tailor a message appropriately
• Resilient and constructive when faced with change, able to shift approaches when needed in response to unexpected events and circumstances
• Well organized and detail oriented
• Ambitious personality who is open to helping with any task.  You think strategically yet are able to execute tactically 
• Ability to work under pressure and deadlines