Marketing & Content Lead

Do you want to love what you do at work? Do you want to make a difference, an impact, transform peoples lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?

If yes, then this is the job you're looking for ,webook.com is Saudi's #1 event ticketing and experience booking platforms in terms of technology, features, agility, revenue serving some of the largest mega events in the Kingdom surpassing over 2 billion sales. 

Job Summary:
We are seeking a creative and results-driven Marketing & Content Lead with hands-on experience in event ticketing, entertainment, and/or tourism marketing within the UAE. This role is ideal for someone who understands the unique dynamics of promoting events, attractions, and experiences in a highly competitive and multicultural environment. In this role, you will take ownership of developing and executing impactful digital campaigns, leading content creation, and driving audience engagement across our digital channels.

This is a hands-on role ideal for someone who understands how to connect with diverse audiences while aligning marketing efforts with business goals such as ticket sales, brand visibility, and customer retention..

Key Responsibilities:

• Lead the development and execution of end-to-end digital marketing strategies across social media, email, paid media, and messaging platforms.
• Drive the creation of engaging, on-brand content tailored for platforms like Instagram, Facebook, LinkedIn, X/Twitter, TikTok, WhatsApp, Telegram, and VK.
• Analyze performance metrics and audience insights to optimize campaign impact and report results to internal stakeholders.
• Manage and grow our digital presence by building online communities and fostering brand engagement around events, experiences, and promotions.
• Collaborate cross-functionally with design, sales, product, and operations teams to ensure consistent and effective messaging across all touchpoints.
• Stay ahead of industry trends, platform updates, and competitive activity, particularly in the UAE entertainment and tourism sectors.
• Support influencer partnerships, brand collaborations, and community outreach campaigns that resonate with target audiences.
• Localize content and messaging for both international audiences in the UAE; Arabic and/or Russian fluency is a plus

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3–4 years of experience in digital marketing and content leadership roles, ideally within the event ticketing, entertainment, or tourism sectors.
• Strong written and visual content creation skills in English; fluency in Russian and/or Arabic is a strong advantage
• Strong understanding of SEO and online content strategy
• Proficiency with digital tools and ad platforms, including Meta Ads Manager, Google Ads, Google Analytics, VK Ads, and Yandex Ads.
• Demonstrated ability to work autonomously and lead projects from concept to execution in a fast-paced environment.
• A passion for live events, cultural experiences, and the tourism ecosystem of the UAE.