CRM & Lifecycle Marketing Manager

The Role

As Step’s CRM & LIfecycle Marketing Manager, you will be a founding team member and own the customer journey, helping build and grow new engagement touchpoints to set the next generation up for financial success. Starting day one, you’ll immerse yourself in all things Gen Z and their journey through our product. You’ll partner with our Product Marketing, Content and Performance Marketing teams to brainstorm and build new lifecycle journeys to empower teens to take on their financial independence. 

As you build out Step’s CRM platform and lifecycle touchpoints, you’ll analyze and dive deep into the data. You’ll identify new opportunities to experiment and optimize the customer experience.  You’ll dig into new trends in the customer journey and help inform product decisions and creative direction. You’ll support product launches and brand campaigns, to educate and empower teens on their financial journey.

Responsibilities

• Develop a best-in-class lifecycle and CRM strategy to personalize tactics across channels and audience segments
• Own the day-to-day execution of email, in-app and push campaigns including writing, building, scheduling, testing and reporting
• Identify new CRM trends, implement best practices and build processes to enable continuous experimentation and iteration 
• Leverage consumer insights and analyses to develop new hypotheses and experiments
• Understand our target audience, build out segmentation and identify new opportunities for improvement in the customer journey
• Manage external CRM agency partners
• Be a voracious consumer of Gen Z culture and highlight trends that can help inform new and creative marketing and product ideas

About You

• 3-5 years of experience in consumer (B2C) lifecycle and CRM marketing, preferably with a mobile app, technology, or start-up experience
• Analytical and experimental mindset can use and leverage data and insights to brainstorm ideas, make decisions and drive growth
• Experience with marketing automation tools such as Braze
• Excited about building things from the ground up and implementing programs from start-to-finish 
• Curiosity and hunger for solving difficult problems
• Thrives in a self-starter fast-paced environment, able to work autonomously
• Team-oriented mindset and the ability to work with a wide range of individuals
• Experience with HTML preferred, but not necessary