Senior Field Marketing Manager

About Ververica
Ververica was founded by the original creators of Apache Flink with the mission to empower every enterprise to leverage real-time data streaming for business success. We develop software and provide services that help businesses unlock the full potential of streaming data. Our culture is collaborative, innovative, and driven by a passion for building state-of-the-art solutions.

Position Overview
We are seeking an experienced Senior Field Marketing Manager to strategically plan, execute, and measure high-impact marketing events and initiatives designed to enhance community engagement, generate qualified leads, and amplify Ververica’s brand presence. You will own our event strategy, including our flagship first-party event Flink Forward, as well as regional and virtual engagements, ensuring each delivers tangible results aligned with our growth objectives.

Key Responsibilities

Event Strategy and Execution

• Strategically plan, manage, and execute events where Ververica participates (as a speaker, sponsor, attendee or organizer),regional meetups, webinars, and other virtual and in-person events.
• Ensure high attendee satisfaction, engagement and commercial impact (measured by leads, MQLs and opportunities) by delivering compelling event experiences aligned with Ververica’s brand and messaging.
• Organize and own the pre- and post-event processes, including outreach and follow-up
• Coordinate logistics, speaker management and sponsorship fulfillment for third-party events.
• Own the sponsorship sales and partnerships for Flink Forward
• Collaborate closely with Sales and Sales Operations to ensure seamless lead capture, scoring, and nurturing post-event.
• Own and develop Ververica’s footprint in the community, including meetups, and workshops; both virtual and in-person

Account-Based Field Activities

• Collaborating with sales and the rest of Marketing to craft and deploy account- or vertical-specific marketing tactics, such as executive dinners, VIP events, Customer Advisory Boards or co-branded content for high-value target accounts.

Content and Communications

• Coordinate the creation and own the distribution of pre- and post-event content, including promotional materials, videos, blogs, session summaries, and social media engagement.
• Work cross-functionally with our Communications and Design functions to ensure alignment and consistency of event messaging across all channels.
• Implement robust quality assurance measures to maintain a high communication standard, free from errors.

Performance Measurement and Optimization

• Track, measure, and report on key event metrics such as attendee satisfaction, lead generation, ROI, and social media/media mentions.
• Continuously refine event strategies based on analytics and insights to maximize event effectiveness.

Cross-Functional Collaboration

• Partner closely with Product Marketing, Sales, Customer Success, and external vendors to ensure successful event execution and follow-up.
• Provide event-related training, insights, and support to internal teams to ensure alignment and knowledge sharing.

Qualifications & Requirements

• 5+ years of field marketing or event management experience, ideally in a technology environment.
• Proven track record of planning and executing large-scale conferences and targeted regional/virtual events.
• Strong analytical skills with experience measuring and reporting event performance metrics.
• Exceptional organizational skills and attention to detail.
• Proficiency with event management tools, CRM systems (e.g., Salesforce, Hubspot), and experience with marketing automation platforms.
• Excellent verbal and written communication skills; experience creating compelling promotional and follow-up event content.
• Demonstrated ability to collaborate effectively across multiple teams and external partners.
• Comfortable working in a fast-paced, dynamic environment, balancing multiple projects and priorities.
• Interest or experience in data streaming, open-source software, or enterprise SaaS is highly desirable, though not required.