Email & Retention Marketing Manager

Role: Email & Retention Marketing Manager (E-Commerce)
Function: Email and SMS Marketing | Klaviyo Campaigns & Flows | Retention Growth Strategy
Responsibility: Drive customer retention and revenue growth through email and SMS marketing for e-commerce brands.
Reports to: Head of CRM
Location: Hybrid/Flexible – Leeds Head Office & Remote Options
Compensation: £24,000–£35,000 + 26 Days Paid Holiday

About Soar With Us

Founded by Olly Hudson and Joe Marston in 2019, Soar With Us is one of the fastest-growing e-commerce advertising agencies in the UK, with a team of 40 A-Players. In 2024, we profitably spent over £250m across Meta, Google, and TikTok for brands like The Essence Vault, Art of Football, Bee Inspired, and more.

After a major internal restructure in 2024, we’re on a mission to scale our retention department to new heights. As an Email & Retention Marketing Manager, you’ll be at the core of this growth, executing high-impact Email and SMS marketing strategies through Klaviyo, driving serious results for our clients — all while embodying our values of:

• Extreme Ownership – full responsibility for your accounts and results.
• Quality – consistent excellence, from strategy to execution.
• Profit – making money is good, for us and our partners.
• Personal Happiness – loving what you do, every day.

• Retention Strategy: Own and develop email and SMS retention strategies to drive customer loyalty, LTV, and profitability for e-commerce brands.
• Klaviyo Campaign Execution: Build, automate, and optimise email and SMS campaigns, flows, and customer journeys directly in Klaviyo.
• Performance Optimisation: Leverage Klaviyo data and reporting, Shopify insights, and Triple Whale analytics to refine campaigns and drive measurable revenue growth.
• Client Communication: Manage and build strong relationships with a portfolio of e-commerce clients, communicating regularly through Slack, Google Meet, and reports.
• Deliverability & Best Practices: Ensure all campaigns meet best practices for deliverability, compliance, and performance.
• Innovation & Upskilling: Stay ahead of the curve on Klaviyo features, e-commerce retention trends, and new tools. Bring new ideas and cutting-edge strategies to the team weekly.
• Specialist Development: Develop deeper expertise in a specialist area like SMS growth, deliverability, segmentation, or automation.
• Collaboration & Mentorship: Work closely with the Head of CRM to align on client strategies and outcomes. Help mentor junior team members through training and knowledge-sharing.

What Success Looks Like

6 Months:

• You're consistently improving client retention metrics (repeat rate, LTV, customer engagement).
• You've launched impactful new flows and campaigns across your client portfolio.
• You're seen as a go-to Klaviyo expert inside the team.
• The Head of CRM says: “We couldn't have scaled this fast without them.”

12 Months:

• You’re handling whale-size brands, known for delivering outstanding retention results.
• You’ve rolled out new retention tactics or technology (e.g., SMS strategy, hyper-segmentation) that the whole agency adopts.
• Promotion to Senior Email & Retention Marketing Manager firmly within reach.

24 Months:

• You’ve built a personal brand in the e-commerce retention world.
• You've introduced game-changing processes or Klaviyo innovations.
• You’ve helped mentor and grow the entire CRM department.

Requirements

Mindset:

• Ownership mentality: you win or learn, you never blame.
• Proactive, solutions-driven, and resilient under pressure.
• Attention to detail is second nature to you.
• Confident relationship-builder with strong communication skills.
• Ability to self-manage priorities in a fast-paced agency environment.
  

Skills & Experience:

• 2+ years hands-on experience with Klaviyo for e-commerce email marketing.
• Proven results in driving revenue through email flows, campaigns, and SMS.
• Familiarity with Shopify, Attentive, and Triple Whale.
• Agency experience preferred, or in-house experience with a 7–8 figure DTC e-commerce brand.
• Strong analytical skills — able to read the numbers and act on them fast.

• Incredible Client Base: Work with fast-growing, exciting DTC brands globally.
• Skill Development: Access to diverse projects, training, and regular senior mentorship.
• 1:1 Coaching: Direct support from senior leadership to sharpen your e-commerce retention skills.
• Startup Energy: Be part of a fast-scaling agency where your ideas genuinely shape the future.
• Flexible Working: Balance remote working with vibrant collaboration days in Leeds.
• Social Life: Monthly social events and quarterly celebrations.