Associate Digital Marketing Manager

About the Role

As the Associated Digital Marketing Manager for Snyk, you’ll be responsible for driving revenue growth by developing, executing, and monitoring comprehensive digital marketing campaigns to drive awareness and pipeline from new and existing customers through the buying cycle. 

Your mission is to coordinate, implement, optimize, and analyze Snyk’s paid search platforms. You’ll have an eye for maximizing efficiency and improving the performance of digital channels. You’ll be working closely across the marketing team, supporting timebound and evergreen marketing initiatives and ABM programs.

You’ll spend your time:

• Executing and Coordinating: 
• Identifying high-impact digital marketing opportunities for brand awareness and pipeline generation within paid search and paid social.
• Oversee the execution of paid search engine marketing campaigns aligned with campaign goals and audience targeting.
• Cross-Functional Collaboration:
• Work with the Digital Advertising Lead, Demand generation managers, Design, MoPs, and Product Marketing team to translate campaign strategies into actionable digital tactics that drive business outcomes.
• Data-Driven Analysis & Decision Making:
• Analyze campaign performance data with an eye toward pipeline generation and funnel conversion, driving toward business revenue targets.
• Dive deep into channel performance, ad testing, and conversion funnels to steer campaigns and decide on future investments.
• Effectively manage and allocate global budgets to improve campaign efficiency, maximize ROI, and achieve marketing objectives.

You should apply if you:

• 1-2 years of experience in hands-on digital marketing, specifically paid search. Interest in digital marketing and/or cyber security a plus. 
• Plus if you have experience coordinating or executing digital programs, for example:
• Social media ads (LinkedIn, Facebook, X, Reddit)
• SEM marketing (PPC, display)
• Publisher 
• Demonstrable success in planning and executing multi-channel marketing campaigns, especially within paid search and paid social.
• Can handle multiple tasks in a fast-paced environment under tight deadlines
• Have strong analytical skills and are comfortable leveraging Salesforce, Marketo, Looker, and Google Analytics 4 for analysis and reporting.
• Demonstrated ability to apply business knowledge to marketing problems. Strategic marketer who is intellectually curious, proactive, and collaborative

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