Sr. Marketing Specialist, Paid

About Borrowell:

At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.

1 in 10 Canadians use Borrowell for comprehensive credit monitoring and personalized insights. Our innovative services, including Credit Builder and rent reporting, help consumers build credit so they can unlock access to a wider range of financial products at more competitive rates. Additionally, we offer personalized financial product recommendations from Canada’s most trusted providers based on each member’s credit profile and financial goals.

Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money.

About the Role:

Borrowell is looking for a Sr. Marketing Specialist to play a key role in supporting Borrowell’s growth in 2025 and beyond. This role will be integral to driving scalable member acquisition growth through optimization, experimentation on existing paid media channels as well as identifying new opportunities.

The candidate in this role has an exciting opportunity to shape future brand strategy by testing and creating campaigns with targeted messaging and creative based on customer research. If you have an experimentation mindset, like to use data to achieve scalable growth, and are excited about making financial prosperity possible for everyone, this is the role for you.

Responsibilities:

• Plan, execute and measure paid media campaigns that meet growth KPIs related to new member/user acquisition and payback; propose experiments and communicate campaign plans, results and challenges on a regular basis with the Marketing and Growth teams.
• Work closely with cross-functional team members including Product, Engineering, Data Analytics and Data Engineering to implement and advocate for tools to improve campaign performance or test new high impact opportunities.
• Incorporate Borrowell messaging, industry best practices, user research, competitive insights into campaigns and experiment planning; communicate findings with the business to share learnings that also enhance initiatives in other areas of the company.
• Working closely with Engineering, ensure integrations and events required for campaign tracking and execution, including Google Analytics (GA4) and Google Tag Manager are correctly implemented and maintained.

Experience:

• Experience planning, executing and measuring search campaigns on Google and Bing. Additional experience with mobile app ads (Apple Search Ads, Google UAC) and social media ads (Meta, TikTok) would be preferred.
• Experience with A/B testing, experimentation methodology, writing ad copy or developing creative assets.
• Strong communication skills to articulate plans, impact, challenges and results clearly to a range of audiences including subject matter experts, cross-functional team members and broader business stakeholders.
• Ability to make data-driven decisions from interpreting and analyzing data; experience using tools such as Excel, Pivot Tables, Looker, Tableau, Google Data Studio and/or other business Intelligence (BI) tools.

Nice to Haves:

• Experience working in a startup/scale-up environment in the B2C fintech space, and/or a keen interest in personal finance.
• Experience with affiliate marketing, working with influencers/brands, or other digital marketing areas such as SEO, content marketing, product marketing, mobile app marketing or brand.

• The Opportunity - join and have a major impact at a growing company that is helping make financial stability possible for everybody
• Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
• Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
• Maternity & Parental Leave Top-up - available to new parents
• Wellness Benefit - $600 annually to spend on whatever brings you joy
• WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
• Employee Development Benefit - annual reimbursements on payments to help your learning
• Givewell Benefit - 1 paid volunteer day a year to give back to the community
• Flexibility - flexible working hours and a flexible vacation policy

We are remote-first across Canada with an office in Toronto. This role will require you to attend in-person meetings and team-building events.

At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you’re unsure about your qualifications for this position, we’d still encourage you to apply. We’re looking for candidates who have experience, but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.

Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment.

Borrowell encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.