Partner Marketing Manager (SEMEA)

Smartsheet is a tech company with a human story to tell. We’re here to empower teams to manage projects, automate workflows, and rapidly build new secure solutions, using simple no-code tools. We’re revolutionaries – so for us changing the way the world works is all in a day’s work.

Smartsheet is hiring for a Partner Marketing Manager for Southern Europe, Middle East and Africa (SEMEA) to join the Partner Marketing team as a full-time contractor based in the United Kingdom for a period of twelve months. 

The Partner Marketing team is a globally distributed group of passionate partner marketers who provide field marketing support for partners to generate pipeline and close business with Smartsheet. Additionally, Partner Marketing manages partner-facing communications, events and marketing enablement. This role will work with partners in France, Italy, Portugal, Spain, the Middle East and Africa to build a pipeline with Smartsheet, with a focus on in-person and virtual event campaigns. The manager will work closely with partners on Marketing planning, campaign design and execution and nurturing resulting leads with the objective of registering new-logo and expansion opportunities. 

To get a sense of our go-to-market (GTM) partners in EMEA, visit our Partner Directory and our Partner Solutions Showcase. We also encourage you to learn more about our Smartsheet Aligned Partner Program. 

You Will: 

Coordinating closely with our Partner Marketing Manager responsible for other EMEA markets, the rest of the Global Partner Marketing team, and the EMEA Regional Marketing and EMEA Partnerships organizations, the individual in this position will:

• Work hand in hand with the Partner Account Manager responsible for this territory on integrated, sales and marketing business plans and executions
• Create bespoke Marketing plans and campaigns with designed partners in assigned territories
• Lead regional to-partner marketing events, delivering superior event experiences to support partner recruiting and engagement
• Provide guidance to partners on available Marketing resources available to them under the Smartsheet Aligned partner program
• Counsel partners on best campaign fit for their target buyer personas, Smartsheet partner type and business model
• Help partners execute selected campaign types, which could include in-person events, virtual events, account-based marketing and/or digital campaigns
• Provide ongoing counsel on optimizing campaign results with a focus on new-logo deal registrations
• Assist partners with campaign lead nurture, tracking, attribution and deal registration 
• Support the Partnerships team with thought leadership programs and by creating to- and through-partner content such as use cases and campaign playbook
• Compile and manage consolidated reporting on new-logo and expansion deals sourced via executed campaigns 

You Have: 

• 5 to 7 years experience across field and/or partner marketing 
• Deep experience delivering superb-quality, strong pipeline-producing in-person and virtual events of various types such as meetups, executive roundtables, lunch & learns, partner-hosted, vendor-hosted and third-party event sponsorships
• Familiarity with lead generation best practices across a broad range of other campaign types, including digital campaigns, account-based marketing and content marketing
• Understanding of partner lead nurture, and how this differs from direct marketing lead flow 
• Knowledge of Marketing Development Fund (MDF) workflows, partner portals and the deal registration process
• Familiarity with the IT channel as a route to market
• Comfortability presenting to colleagues and business partners, such as on campaign best practices
• Strong verbal and written communications skills with a portfolio of authored content (enablement, marketing campaigns, to-/through-partner content
• Comfortable in a fast-paced, high-growth SaaS corporate environment
• Enjoy being in a hands-on role, learning new technology tools

Required:

•   Proficiency in French

Nice to Have: 

• Proficiency in Spanish, Italian or another European language
• Experience working with partner portal and partner relationship management (PRM) tools (Impartner or similar)
• Familiarity with various event platforms (ie Eventbrite, Cvent, Zoom, ON24)