Senior Manager of Owned Media

Job Summary

A company is looking for a Senior Manager of Owned Media.

Key Responsibilities

• Lead the Owned Media Strategy team to develop strategic plans for email, SMS, and push communications
• Drive innovative customer engagement strategies and collaborate with cross-functional teams to implement audience segmentation and lifecycle strategies
• Guide the analysis of customer segments and manage the performance of owned media programs aligned with business KPIs

Required Qualifications

• 5+ years of experience in lifecycle marketing, CRM, or owned media strategy
• Bachelor's Degree required, preferably in marketing, business, or a related field
• 1+ years of previous management experience with the ability to lead and develop direct reports
• Advanced proficiency in Excel and familiarity with marketing technology platforms
• Strong analytical abilities and a passion for using data to drive strategy