Senior Channel Marketing Specialist

Job Summary

A company is looking for a Sr. Channel Marketing Specialist responsible for managing and optimizing programmatic campaigns in CTV.

Key Responsibilities

• Manage and optimize programmatic campaigns to maximize reach and performance
• Develop media strategies and build paid media plans, including audience targeting and budgeting
• Troubleshoot issues related to programmatic buying and ensure compliance with industry standards

Required Qualifications

• 2-3 years of experience in CTV media buying and demand-side platforms (DSPs)
• Proficient in programmatic tactics including Display, Native, Video, and OTT/CTV
• Knowledgeable with top programmatic ad platforms and media buying tools
• Strong team player capable of working independently and remotely
• Ability to communicate effectively across all employee levels