Lifecycle Marketing Director - job 1 of 2

Job Summary

A company is looking for a Lifecycle Marketing Director / Senior Manager.

Key Responsibilities

• Own and support lifecycle, transactional, and promotional goals for B2C and B2B strategies
• Manage the end-to-end lifecycle calendar and design segmented, personalized campaigns
• Serve as the technical owner of the enterprise CDP platform and ensure compliance with data privacy regulations

Required Qualifications

• Five to seven years of experience in lifecycle, CRM, retention, or email marketing
• Deep expertise in campaign orchestration using ESPs, CDPs, and/or CRM platforms
• 3+ years of experience leading a team with a player-coach mindset
• Bachelor's or Master's degree in Marketing, Business, or a related field
• Expertise in transforming complex data into strategic insights